Website design is an ever changing art and websites require regular maintenance and updates to ensure that they’re still effective. Much like anything else websites have an expiry date and begin to become obsolete. If you have a therapy website and you’re wondering whether you need an upgrade for 2017, then look out for these four warning signs:
1. It’s not mobile responsive
How does your website look on a mobile device or tablet? Modern websites should be optimised to suit mobile devices. This means that they rearrange themselves to suit whichever device they’re accessed from. If your website is merely a smaller version of how it appears on a desktop, it’s almost definitely time for an upgrade. With more and more people accessing the internet to book therapy sessions from their mobile phones and tablets, it’s absolutely essential that your website gives them the best possible experience.
2. It’s getting low traffic
If you’ve noticed that visitors to your website have started to decline over time then it may be because your website is becoming less and less relevant compared to your competitors. Search engines like Google prefer websites that are regularly updated and may not be showing yours as highly in their search results as they once did. If this is the case, then it may be time to upgrade your website to one that is better optimised to appeal to search engines.
3. The design looks dated
When it comes to websites, looks do actually matter, it’s not all about what’s on the inside. People are becoming more and more picky about the websites they’ll use online. If the design of your website has started to look old and dated when compared with newer websites, you could be losing custom. Your website’s visitors are more likely to trust you if your website has a sleek, modern design.
4. It’s slow to use
Internet users are becoming more and more impatient. If you find your website is quite slow and hard to navigate it may be that it isn’t optimised for performance and as a result is losing visitors. New technologies and website design methods can result in quicker websites that keep visitors happy.