The Internet is a platform that is constantly evolving. Your business needs to follow suit if you are to stay ahead of the competition. An outdated website design not only looks bad, but it will hurt your search engine ranking too. If you notice any of the signs below, you need to make some changes to update your website.
1. Pages are slow to load
There is only one place to start, and this is with a website that is slow to load. The Internet is all about convenience. If your website is slow, you are not offering customers the speed and ease they are looking for, and so they will simply look elsewhere. There are lots of free tools available today, such as Pingdom Website Speed Test, which will help you to figure out if your website is too slow.
2. Your website is difficult to use
If your website does not provide a good user experience and/or it has technical errors, you need to invest in a redesign. The whole purpose of your site is to give visitors everything they need to make an informed buying decision with ease.
3. Your website doesn’t look good on a mobile device
The importance of having a responsive website design cannot be ignored. Nowadays, more people are using their mobile phones to access the Internet than ever before. If your website is difficult to view and difficult to use, you are going to miss out on a huge pool of potential customers. Not only this, but responsiveness is something that Google takes into consideration, so your SEO campaign will be suffering too.
4. You are still using Java and Flash elements
If your website is still using Flash and Java, it is not just outdated, it is prehistoric! Chrome doesn’t even support Flash, and mobile devices cannot handle either software.
If you have noticed any signs that are mentioned above, it is important to take the steps to modernise your website. Not only is this vital in terms of your company branding, but your online visibility too. An outdated website is more damaging than most business owners realise.
