7 common SEO buzzwords you should understand to help market your therapy business

08 Jun 2020
7 common SEO buzzwords

Search engine optimisation – or SEO as it’s more commonly referred to – is a fantastic free marketing tool which you can use to increase traffic to your website.

There are a lot of buzz words surrounding SEO, such as link building, keywords and SERPs. These technical terms can sound rather daunting and put lots of people off using SEO for marketing their business – but it doesn’t need to be!

Take a look below as we debunk 6 of the top SEO buzzwords, and kick-start your SEO marketing strategy today.

1. Domain/URL

A domain is the technical term for the address of your website, e.g. www.healthosts.com. Just like your in-person business address, each domain is unique. When you first begin the website design process, your URL is the first thing you decide on.

The name should be the name of your business – or something close – to help the users who are looking for your website actually find it.

We can help you to find an available domain name, as well as do all the necessary preparation in setting it up for you, so you don’t need to do the searching.


SERP stands for ‘Search Engine Results Page.’ This is a page on a search engine, containing all the relevant websites (results) you see whenever you type and search something into your browser.

The main goal of your SEO marketing strategy will be to have your website appear on any relevant searches to do with therapists or therapy, so that the people searching for a business like yours will see it and hopefully use your services.

3. Algorithm

In terms of SEO, an algorithm is a set of rules that the search engine uses to determine the relevancy of a webpage to an individual’s search query. These rules will then determine where a webpage should rank in a list of search engine results in comparison to other similar pages.

Every search engine has a unique algorithm, one which is always evolving, and SEO marketers are always trying to keep up-to-date with.

The key to having a successful SEO marketing strategy is to keep up-to-date with any developments in the algorithm, such as by subscribing to an SEO specialist’s newsletter and then implementing changes on your website which will be favoured by the algorithm.

4. Bots

Short for ‘robots’, bots are the tiny little machines that read through all your webpages with their algorithm and determine where your pages should rank.

5. Link building

When a bot crawls through your website, it is trying to make connections to other pages on your site, or other websites with similar keyword rankings to you, to understand what your business is and why it is important.

Link building is where you include hyperlinked keywords to other relevant pages on your site, or even to other relevant websites – building a network of pages that are all relevant to what you’re talking about.

For example, if you were writing a section about your business, and you wrote that you offer Cognitive Behavioural Therapy, you may want to link this page to another website which explains what CBT is, or perhaps to a blog post on your site which talks about the benefits of CBT. Making all these connections will help Google to understand that anyone searching for CBT should be directed to your website.

The goal is to amass lots of relevant and valuable links from your website to others and vice versa. This will make your network of connections bigger, and give you a stronger position on Google.

6. Keyword/key term

A keyword, or key terms, are the words and phrases that are relevant to your business that you want to rank highly for on a search engine. For example, as a therapy business, you may want to rank highly for the terms ‘therapy’, ‘therapists’, ‘therapists in London’, ‘CBT therapist’ and ‘therapy for grieving.’

Making your keyword list can be long and tedious, especially if you do it yourself. However, if you get the keywords right and crack the algorithm, your website will be gathering lots of traffic.

7. Keyword density

This refers to the number of times you include a targeted keyword in the text on your website. The more instances of your keyword in your relevant text, the likelier your page will rank highly for that term.

However, don’t ‘stuff’ them into your text until it doesn’t make sense. You can be punished by search engines for trying to cheat your way to the top. Instead, the best thing to do is write relevant content, with the inclusion of keywords that seamlessly blend into the text on your webpage.

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