Do I actually need a website for my therapy practice?

25 Jan 2018

If you have been thinking about investing in website design, there are some common questions we get asked. Often clients are worried about being contacted out of hours or perhaps attracting potential clients in a different area. So, here we look into whether you actually need a website for your therapy practice.

Many therapy businesses do not realise that an increasing number of people are reaching for the internet, instead of the more traditional phone book when searching for a therapist. As many people have access to the internet on the go, thanks to the rise in mobile devices, the internet is quickly becoming a convenient way for people to find exactly what they are looking for. If you want to be one of the businesses which potential clients find, you need a website.

Often potential customers will choose to look at companies websites because they can find out more information than through a simple directory listing. A well-designed website will allow you to explain what makes your practice brilliant and why they should choose your services. In our experience, potential customers are curious about the therapy process and like to read testimonials from those you have helped, a website will let you do this. Potential customers want to know exactly how you can help them and how they should contact you.

A website with a prominent contact form or a booking process will keep your business open 24/7 even if you are not around to help. If someone searches for your website during hours when you are closed and they want to book an appointment, a great website will allow them to do this, without you needing to be in the office. Without a website, you could miss out on a potential sale to a competitor which offers booking or email responses around the clock.

Our clients have found that websites have helped them boost client numbers and make them more well known in the area. Whether you are looking to expand out of your town or city and attract clients further afield or simply trying to launch your service, a website is a tool which you cannot do without. For more information about our therapy design process please contact us.

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