4 common mistakes that small businesses make with their website design

Long gone are the days when simply having a working website would ensure that your therapy business attracted and retained customers. In 2017, competition is fierce and a poorly laid out website will see your target audience flock to your competitors in no time at all. Today we’re going to take a look at four…

Read More

Web design secrets that will make your therapy website stand out

Having a clear approach to website design is vital if you’re offering therapy services. Whether you’re a clarity consultant or a masseuse, you need to be ensuring that potential clients can quickly find out about the services you provide. If, for example, you want to promote your counselling services, you’ll need to make sure that…

Read More

Is your high expertise holding back your website?

As a complementary therapist, you have a wide range of skills, backed up by a wealth of knowledge. These are two key ways in which you will differ from most of the people who are considering making use of your services. They are likely to do so because of your skills, but there is a…

Read More

Why good SEO is the perfect tonic for a successful website

Most businesses have websites these days, but if you want to really improve the success of your business, you need to abide by current best SEO practices. Most web traffic comes from search engines, such as Google, and you need to ensure that they find your website. SEO, or search engine optimisation, is the method…

Read More

4 signs your website is in need of an upgrade

Website design is an ever changing art and websites require regular maintenance and updates to ensure that they’re still effective. Much like anything else websites have an expiry date and begin to become obsolete. If you have a therapy website and you’re wondering whether you need an upgrade for 2017, then look out for these…

Read More

Three key elements that will attract clients via your website

As a therapist, your primary goal is to put the customer at ease. If your business is counselling, you’ll understand that for customers, committing to any form of therapy is a daunting prospect, and it’s essential that anyone who decides to undertake counselling feels comfortable when taking that leap into the unknown. We live in…

Read More

You have 30 seconds…GO!

First time visitors to your website, on average, stay no longer than 30 seconds. If they click through from your home page and browse for two minutes or more, you’re doing well. So it’s clearly crucial that your potential clients see what they want, and need instantly. Choosing a therapist is a deeply personal decision.…

Read More

Are you making any of these basic website errors?

The art of website design is far more important than just creating something nice to look at. While visuals are important, the key aspect that makes for a good website is functionality; does it do what it needs to do, is it simple to navigate, and will it encourage visitors to return? With that in…

Read More

7 must-haves for your website

However your website looks, if it’s not getting you business, it’s no better than a brochure. In order to get results, it must be engaging and relevant. Here are 7 must-haves for your therapy website. Simple design and navigation Your site must be easy to navigate through. If your potential customers have to jump through…

Read More

Enhance your website with video marketing

You have put a lot of time and effort into the design of your therapy website. You have carefully thought about what message you want to get across and what images complement your content. Your website design looks great, you are posting daily on your social media channels, but yet people are not visiting your…

Read More

Why social media alone is not enough

The explosion of social media over the last decade has not just changed how online businesses communicate with the public, it has created an international directory of peer-reviewed therapist services for people to “like”, “share” or “follow”. Whilst there are many benefits for the industry to utilise social media platforms, more therapists are realising that…

Read More

Does your website need therapy?

Just like us, websites get tired, cranky and, occasionally, anti-social! They get old quickly, too, and can even end up harming themselves and your business. Keeping your website in good health and working for you, rather than against you, is vital. Website design Your website is your ‘shop window’, so it needs to be as…

Read More

4 key things to think about for your next website

Your therapeutic business certainly needs an online presence, but before you race ahead and commission a website build, it’s vital to think carefully about what you want to achieve from it, as well as some other considerations. Let’s take a closer look: What will the purpose of your new website be? If you can clarify…

Read More

What does social media marketing actually achieve?

For many people, social media channels have become an increasingly important part of their daily lives over the past decade or so. They still offer a way for people to interact socially, but therapy businesses have also gradually realised the potential value of a social media presence. In 2015 digital ad spend in the UK…

Read More

Understand changing customer expectations

Smart technology is influencing customers and changing what they expect from websites. Since the launch of the iPhone in 2007, user experience has changed dramatically with consumers now expecting a more fluid, intuitive approach from their experience on the web. Therefore businesses now have to adapt to this changing expectation or be left behind by…

Read More

How to use social media to increase website visits

Your website is a vital tool for your holistic therapy business. It acts as a shop window that enables people to discover what you do and to get in touch with you. However, just like a shop window in a street that nobody passes, it is pointless having the very best website if nobody visits.…

Read More

3 hottest digital marketing trends for 2016

We move at such a fast rate through the digital age, that often it’s necessary to take a step back, take stock, and consider what has developed over a very short space of time. When we look at the bigger picture, 2016 has been a very important year for digital marketers, and here we examine…

Read More

Take the heavy lifting out of your chiropractic website

As a medical professional, you may not be up on the latest in website design, SEO and digital marketing techniques, and that’s fine. We’re here to help build a site that’s perfect for your practice, one that will help highlight your services, promote you to the community and explain your business. A professional site, optimised…

Read More

A personalised website: the key to marketing your therapy business

Therapy is all about the personal touch, whether that means a masseuse who listens to your needs or a counsellor who works through your problems with you. However, it’s all too tempting to pick one-size-fits-all web design when you’re promoting your business, and this is an easy mistake to make. Your therapeutic practice, with its…

Read More

3 ways that trial and error can optimise your website

[vc_row][vc_column][vc_column_text]Thanks to HealthHosts’ detailed-yet-clear admin dashboard powered by Google Analytics, your website has access to instant statistics measuring your pages’ performance. This data is not only useful for calculating traffic to your webpage, but can also inform decisions about your layout, website design or language. You may find that your website is getting a lot…

Read More

SEO basics for therapists

Search engine optimisation (SEO) is a vital part of any digital marketing mix and at HealthHosts, we make good SEO a fundamental part of every website design for our clients, but there are also things you can do on a regular basis to boost your site in the search engine rankings. 1. Speciality pages You…

Read More

Overcoming resistance with content

Therapy of any kind can be a scary prospect for your potential clients. They may be worried by the unfamiliar, by scary sounding terms such as schemas and cognitive dissonance. They may be put off because they don’t know whether something will hurt them physically, such as acupuncture and chiropractic, or whether hypnotherapy really can…

Read More

Outreach from your website to your clients

Your website is a major part of your digital marketing. It’s not only where people can find you, but also the base from where you can reach out to them. As part of your website design you need to make sure your site works on all browsers and devices, from mobile phones to laptops, and…

Read More

Why you need holistic web design for your holistic therapy business

[vc_row][vc_column][vc_column_text]The word holistic is defined as “the treatment of the whole person, rather than just the symptoms of a disease.” All well and good, but what does that have to do with your website design? Jeff Bezos, founder of Amazon, said that branding is “what other people say about you when you’re not in the…

Read More

Making Facebook work for you

Everyone has a presence on Facebook nowadays. Whether you’re a business or a consumer, a franchise or a friend, having a spot on the world’s biggest social media network is seen as virtually mandatory in the 21st century. Nowhere is that more true than for small to medium-sized companies. Much of this comes down to…

Read More
Start your website now
Existing Client?