3 ways to make your website more engaging
Whether you’re looking to create relationships with new clients or just gather data on potential areas of improvement, a well-designed, engaging website can be a great benefit for any therapist. With more research regarding mental health and wellbeing being done online than ever before, there’s never been a better time to establish your expertise, and…
How to improve your Google local business ranking
So you’ve spent time developing a great website for your business as part of your digital marketing strategy. You’ve invested in some basic SEO, set up your social media accounts and paid attention to the principles of good website design. Now make sure that your website shows up in local customer searches by registering your…
Web design mistakes that are hurting your search engine ranking
It does not matter whether you offer exclusive Thai massages or you operate a yoga business, the importance of good website design and effective SEO cannot be underestimated. However, what a lot of people don’t realise is that the two go hand-in-hand. If your website is not designed effectively, it could be having a negative…
Why word of mouth still matters in the digital age
In our high-tech society you might not think that word of mouth is important anymore, but when it comes to promoting a business with a personal service at its core such as therapy, it’s actually more important than ever. Word of mouth promoting still happens You see, promotion through word of mouth still happens; it’s…
4 benefits of having a blog on your therapist website
Great therapy websites are conversational. They act as the first point of dialogue between you and your potential clients. A blog can be one of the most useful ways you can show people your thoughts and identity before they’ve built up the confidence to reach out to you officially. Some therapists shirk the idea and…
Creating a therapy website your clients will want to use
A website is now one of the key ways to bring business to your therapy practice, but how do you know what you should be putting on there? Here’s our guide to some of the key website design areas you should be considering. Regular posts Creating regular posts, for example a weekly blog, on your…
How social media marketing can drive traffic to your website
If you are a therapist with your own business and website then one key point to think about is driving traffic to it. By taking steps to get more traffic to your therapy website, you will help more people see your services and trigger business growth in the long term. Within digital marketing, there are…
How to make your website “up close and personal”
The wonders of modern technology mean that it is now possible to sell anything online. The big question is, will sufficient numbers of customers buy your product? People are bombarded from all sides by marketing and sales message. Cutting through all that to get attention for your product or service is a challenge, especially so…
Using videos on your therapy website
Creating a seamless and modern user experience for your audience has never been more important to engage potential clients and differentiate yourself from your competition. Producing quality, informative and engaging videos and incorporating them into your therapy website design should be near the top of your to-do list. Why video? Over 87% of online marketers…
What images to use on your website
Trying to pick that perfect image out for your website can be a difficult task. Quality pictures can take a bland, unprofessional looking website and transform it into a work of art. As a therapist, pictures can help inspire confidence in your potential clients. However, a stock image of smiling, peaceful looking people is unlikely…
The importance of displaying testimonials on your website
Testimonials are an important tool for all businesses as they help potential clients trust you. For those who are new to using your services, a recommendation from a third party can provide the reassurance they need to invest in your services. Get started by asking loyal clients If you do not have any recent testimonials…
Do I actually need a website for my therapy practice?
If you have been thinking about investing in website design, there are some common questions we get asked. Often clients are worried about being contacted out of hours or perhaps attracting potential clients in a different area. So, here we look into whether you actually need a website for your therapy practice. Many therapy businesses…
How to ensure a great user experience on your therapy website
The ‘user experience’ is what we call the journey your users take when they enter your website; how does it look, how do they navigate it, and how easily can they find what they’re looking for? While user experience is of the utmost importance most of the time; it’s easy to see how it’s even…
5 things to do to ensure that your website design works for you
When it comes to business people often overlook their website. However, think about it – in this day and age, if somebody wants to find something out about your therapy company, they will look for your website. Therefore, it is now more important than ever to ensure that your website works for your business and…
Taking therapy online: why offer digital sessions?
From mindfulness apps to online diagnosis tools, healthcare, both physical and mental, has undergone a second evolution in recent years, with technology taking over the world of health where before only in-person interactions would do. Therapy is no different – and if you haven’t taken your therapy business online yet, here are just a few…
Convenience is not an option! Functionality is the hallmark of great website design
Does your website work? At its most basic, a website normally has two functions: one is to inform your audience about your services, the other is to give them the tools they need to take advantage of the options you provide. Unfortunately, there are a large number of sites out there that contain great copy,…
Why you should offer live chat on a therapy website
The way that people use the internet is constantly evolving. People have higher expectations when they arrive on a website than they did even a few years ago. They expect to find answers to their questions quickly and if you aren’t able to provide them then they’ll quickly head off to one of your competitors….
3 big web design trends in the therapy market expected for 2018
With the end of 2017 now fast approaching, it’s fair to say that it has been an exciting and innovative year in the web design industry. As such, any good website owner likes to keep an eye on the trends and see where industry tastes are heading. So, to keep you ahead of the curve…
The importance of ‘taking off your shoes’
There’s an often-quoted saying about ‘walking a mile in someone else’s shoes’. This suggests a way to understand where someone else is coming from. However, there is another piece of past wisdom which perhaps would offer a greater benefit: ‘To walk in someone else’s shoes, first take off your own’. If you are a complementary…
Tips on managing a really effective therapy website
Running a therapy business is a time-consuming, challenging way to make a living, and you don’t always have time to spend on managing your website, although it’s usually the most important marketing tool in your armoury. Here are some tips to highlight the key aspects of website management which should help you keep your online…
Common therapist website mistakes
If you ask any practising therapist what their biggest aim is for the year, it is usually to attract more clients. Many of the therapy businesses which contact us already have a website in place. It is usually looking a bit tired and is not very design-friendly. It is likely that people looking for a…
Why you should include a blog on your therapy website
When you are thinking about the website design for your therapy business, it makes sense to ensure it includes a section for adding blog posts. Here’s why: 1. Highlight your expertise By adding blog posts to your therapy site, you can show off your individual expertise to your followers. This is a great way to…
Why your therapy business should be on Instagram
Instagram is relatively new in the social media world. Despite this, it should form a part of an effective digital marketing strategy for any business; especially for those who work in the health and therapy industries. Regardless of the specific type of therapy your business offers, the 500 million active monthly users that Instagram has…
3 benefits of driving traffic to your therapy site with paid social ads
As one of the most powerful marketing tools available, social media can be used to drive additional traffic through to websites at a huge rate, especially when supported by paid social ads. There are several advertising options available across social media; however, the most lucrative – and one likely to offer the best ROI, especially…
3 SEO tips to help you dominate your local therapy market
Online marketing is continually growing in scope, and Facebook and Google have come to dominate the ways in which we advertise our businesses. However, the best customers are of course those that cost you nothing to obtain, and that’s where the world of SEO comes in. For your therapy business, you want to aim to…
How your website can help you to grow your therapy business
A well-designed website can be one of your business’s most valuable tools when it comes to attracting new customers and developing your relationship with your current customers. It can help you raise the profile of your business helping you to grow awareness of your brand, and ultimately increase the revenue you generate. When you are…
The psychology of your web design colour scheme
As therapists, we’re sure you already know that colours can have a huge impact on the way that our brains work. There’s an undeniable link between emotion and colour, we’ve been documenting it for years, so it should be one of your top considerations when looking to have your website redesigned. Web designers understand how…
How a website can add credibility to your therapy business
Choosing the right therapist can be tough – it’s not something that people take lightly. It’s more than likely that potential clients will review and research multiple options before finally settling on the choice they think will suit them the best. People seeking out a potential therapist can also be quite wary. They want to…
Use your website to become a therapy thought leader
Have you considered sharing your expertise and becoming a thought leader in the world of therapy? With the power of the Internet, it’s easier than ever to mark yourself out as a thinker in the field. Here are some ways you can leverage the web to add your voice, build your profile and find new…
Therapy website design & hosting with inbuilt cyber attack resistance
If you are looking to have a website created for your therapy business, you need to make sure that the website design and hosting has the latest state-of-the-art cyber security built into it. The latest WannaCry ransomware attack You’ve no doubt heard about the latest cyber attack that brought down the NHS’s national computer network….
What language is appropriate to use on a therapist website?
When designing your website, considering user journey, usability and navigation are all crucial parts of an effective design that will resonate with and engage your visitors. As a therapist, one of the key areas you must take into account when designing a website is the language you use to suit the audience who will visit…
Why good-quality content is so important for your complementary therapy website
In addition to good website design, fresh, interesting and good-quality content is the key to driving traffic to your complementary therapy business website. Who is your audience? For a marketing campaign to work it must be relevant to the audience you are trying to reach, i.e. anyone who would benefit from or who may be…
Give your healthcare website a health check
People have been turning to the internet for information in increasing numbers for the last few years, which is why you’ve got a website for your therapy business. But have you checked your website design lately? Are you using all the latest features or does your site look a little old fashioned and neglected? Here’s…
SEO strategies for therapists
When it comes to setting up your website for your private practice, you’re going to want to do everything you can to stand out from your competition. That means having a fully optimised site page by page. Once you have your website design sorted with one of our packages, you’ll have everything in place to…
Why your complementary therapy business needs a website
Smaller enterprises, particularly sole traders with limited customer bases, don’t always see the value of having a website. Many complementary therapist businesses fall into this category. However a website can be just as valuable for smaller businesses as for larger ones, and it doesn’t need to be complicated or expensive. Here are just three reasons…
The importance of page-by-page optimisation
In the health sector, correctly optimising each page is extremely effective when it comes to ranking highly on search engines for certain keywords and phrases that people use when looking up information and local services online. It is important to understand that the whole point of optimising a web page and its content is to…