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When we are not busy with building websites we occasionally post things in here...

5 things to do to ensure that your website design works for you

When it comes to business people often overlook their website. However, think about it – in this day and age, if somebody wants to find something out about your therapy company, they will look for your website. Therefore, it is now more important than ever to ensure that your website works for your business and…

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Taking therapy online: why offer digital sessions?

From mindfulness apps to online diagnosis tools, healthcare, both physical and mental, has undergone a second evolution in recent years, with technology taking over the world of health where before only in-person interactions would do. Therapy is no different – and if you haven’t taken your therapy business online yet, here are just a few…

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Convenience is not an option! Functionality is the hallmark of great website design

Does your website work? At its most basic, a website normally has two functions: one is to inform your audience about your services, the other is to give them the tools they need to take advantage of the options you provide. Unfortunately, there are a large number of sites out there that contain great copy,…

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Why you should offer live chat on a therapy website

The way that people use the internet is constantly evolving. People have higher expectations when they arrive on a website than they did even a few years ago. They expect to find answers to their questions quickly and if you aren’t able to provide them then they’ll quickly head off to one of your competitors….

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3 big web design trends in the therapy market expected for 2018

With the end of 2017 now fast approaching, it’s fair to say that it has been an exciting and innovative year in the web design industry. As such, any good website owner likes to keep an eye on the trends and see where industry tastes are heading. So, to keep you ahead of the curve…

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The importance of ‘taking off your shoes’

There’s an often-quoted saying about ‘walking a mile in someone else’s shoes’. This suggests a way to understand where someone else is coming from. However, there is another piece of past wisdom which perhaps would offer a greater benefit: ‘To walk in someone else’s shoes, first take off your own’. If you are a complementary…

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Tips on managing a really effective therapy website

Running a therapy business is a time-consuming, challenging way to make a living, and you don’t always have time to spend on managing your website, although it’s usually the most important marketing tool in your armoury. Here are some tips to highlight the key aspects of website management which should help you keep your online…

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Common therapist website mistakes

If you ask any practising therapist what their biggest aim is for the year, it is usually to attract more clients. Many of the therapy businesses which contact us already have a website in place. It is usually looking a bit tired and is not very design-friendly. It is likely that people looking for a…

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Why you should include a blog on your therapy website

When you are thinking about the website design for your therapy business, it makes sense to ensure it includes a section for adding blog posts. Here’s why: 1. Highlight your expertise By adding blog posts to your therapy site, you can show off your individual expertise to your followers. This is a great way to…

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Why your therapy business should be on Instagram

Instagram is relatively new in the social media world. Despite this, it should form a part of an effective digital marketing strategy for any business; especially for those who work in the health and therapy industries. Regardless of the specific type of therapy your business offers, the 500 million active monthly users that Instagram has…

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3 benefits of driving traffic to your therapy site with paid social ads

As one of the most powerful marketing tools available, social media can be used to drive additional traffic through to websites at a huge rate, especially when supported by paid social ads. There are several advertising options available across social media; however, the most lucrative – and one likely to offer the best ROI, especially…

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3 SEO tips to help you dominate your local therapy market

Online marketing is continually growing in scope, and Facebook and Google have come to dominate the ways in which we advertise our businesses. However, the best customers are of course those that cost you nothing to obtain, and that’s where the world of SEO comes in. For your therapy business, you want to aim to…

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How your website can help you to grow your therapy business

A well-designed website can be one of your business’s most valuable tools when it comes to attracting new customers and developing your relationship with your current customers. It can help you raise the profile of your business helping you to grow awareness of your brand, and ultimately increase the revenue you generate. When you are…

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The psychology of your web design colour scheme

As therapists, we’re sure you already know that colours can have a huge impact on the way that our brains work. There’s an undeniable link between emotion and colour, we’ve been documenting it for years, so it should be one of your top considerations when looking to have your website redesigned. Web designers understand how…

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How a website can add credibility to your therapy business

Choosing the right therapist can be tough – it’s not something that people take lightly. It’s more than likely that potential clients will review and research multiple options before finally settling on the choice they think will suit them the best. People seeking out a potential therapist can also be quite wary. They want to…

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Use your website to become a therapy thought leader

Have you considered sharing your expertise and becoming a thought leader in the world of therapy? With the power of the Internet, it’s easier than ever to mark yourself out as a thinker in the field. Here are some ways you can leverage the web to add your voice, build your profile and find new…

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Therapy website design & hosting with inbuilt cyber attack resistance

If you are looking to have a website created for your therapy business, you need to make sure that the website design and hosting has the latest state-of-the-art cyber security built into it. The latest WannaCry ransomware attack You’ve no doubt heard about the latest cyber attack that brought down the NHS’s national computer network….

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What language is appropriate to use on a therapist website?

When designing your website, considering user journey, usability and navigation are all crucial parts of an effective design that will resonate with and engage your visitors. As a therapist, one of the key areas you must take into account when designing a website is the language you use to suit the audience who will visit…

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Why good-quality content is so important for your complementary therapy website

In addition to good website design, fresh, interesting and good-quality content is the key to driving traffic to your complementary therapy business website. Who is your audience? For a marketing campaign to work it must be relevant to the audience you are trying to reach, i.e. anyone who would benefit from or who may be…

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Give your healthcare website a health check

People have been turning to the internet for information in increasing numbers for the last few years, which is why you’ve got a website for your therapy business. But have you checked your website design lately? Are you using all the latest features or does your site look a little old fashioned and neglected? Here’s…

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SEO strategies for therapists

When it comes to setting up your website for your private practice, you’re going to want to do everything you can to stand out from your competition. That means having a fully optimised site page by page. Once you have your website design sorted with one of our packages, you’ll have everything in place to…

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Why your complementary therapy business needs a website

Smaller enterprises, particularly sole traders with limited customer bases, don’t always see the value of having a website. Many complementary therapist businesses fall into this category. However a website can be just as valuable for smaller businesses as for larger ones, and it doesn’t need to be complicated or expensive. Here are just three reasons…

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The importance of page-by-page optimisation

In the health sector, correctly optimising each page is extremely effective when it comes to ranking highly on search engines for certain keywords and phrases that people use when looking up information and local services online. It is important to understand that the whole point of optimising a web page and its content is to…

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How to incorporate videos into your website to improve sales

With websites becoming so easily accessible for all business owners, you need to constantly be looking for ways to market yourself in a way that means your customers choose you over a rival. This means that they need to, first of all, be able to find your site first and secondly, they need to want…

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Should you be using social media to market your therapist business?

Social media websites like Facebook and Twitter are some of the most popular and powerful websites on the Internet. They can drive huge volumes of traffic to a website, they can build authority for any professional, and they can be used to manage customer services and communication. In reality, it shouldn’t be a question of…

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Why your website needs to be optimised for mobile devices

Over 1.2-billion people access the web through their mobile and 80 per cent of all web users have a smartphone. Those are figures you just can’t afford to gamble with, so it’s vital that your website is fully optimised to work easily across multiple streams. Health and wellbeing are two of the most important aspects…

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Make your website experience stress-free with these pointers

Visiting your website should be a therapeutic experience in itself. Nobody wants to find themselves stressed crawling through a therapy website – that would be counterproductive. After all, your website visitors have come to you so they can relieve their frustrations, not so you can create more. A lot of the stress caused by business…

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Inject your personality into your website design

These days, people seeking therapy look further than a therapist’s credentials. They want someone with the right personality and traits, who is approachable, trustworthy and can make them feel at ease. For therapists, it’s vital to make use of website design that lets you get your personality across, as well as emphasising your professionalism and…

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Web design tips to enhance user experience

In order for your visitors to gain the best user experience out of your website, designers and companies must work together to create a website which is engaging and allows visitors to browse your site with ease. When clients seek to find suitable therapists, the user experience of a website will contribute to getting an…

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The guide to website design for healthcare professionals

In today’s digital world where the typical customer comes via the internet, website design is paramount to the success of all businesses. Just as each business has its own goals, objectives and feel – a corresponding website should mirror these. Website design for healthcare professionals For the healthcare sector, website design is of even more…

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How to make your site stand out on Google

As health professionals begin to truly embrace digital marketing, there is even more importance placed on standing out from the crowd. As more people start to look at online reviews and search for professionals they can trust, making sure your site is well designed, and stands out, is crucial. So what are the essential tactics…

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Leveraging your website to build trust

Certain products and services are transactional; a cup of coffee, having your car washed – the decision making process involved in these purchases is simple and emotionless. Seeking therapy is not such a process. If someone is searching for a therapist then key to their consideration will be that the organisation supplying said therapist is…

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4 common mistakes that small businesses make with their website design

Long gone are the days when simply having a working website would ensure that your therapy business attracted and retained customers. In 2017, competition is fierce and a poorly laid out website will see your target audience flock to your competitors in no time at all. Today we’re going to take a look at four…

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Web design secrets that will make your therapy website stand out

Having a clear approach to website design is vital if you’re offering therapy services. Whether you’re a clarity consultant or a masseuse, you need to be ensuring that potential clients can quickly find out about the services you provide. If, for example, you want to promote your counselling services, you’ll need to make sure that…

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Is your high expertise holding back your website?

As a complementary therapist, you have a wide range of skills, backed up by a wealth of knowledge. These are two key ways in which you will differ from most of the people who are considering making use of your services. They are likely to do so because of your skills, but there is a…

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Why good SEO is the perfect tonic for a successful website

Most businesses have websites these days, but if you want to really improve the success of your business, you need to abide by current best SEO practices. Most web traffic comes from search engines, such as Google, and you need to ensure that they find your website. SEO, or search engine optimisation, is the method…

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