What language is appropriate to use on a therapist website?

When designing your website, considering user journey, usability and navigation are all crucial parts of an effective design that will resonate with and engage your visitors. As a therapist, one of the key areas you must take into account when designing a website is the language you use to suit the audience who will visit…no post

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Why good-quality content is so important for your complementary therapy website

In addition to good website design, fresh, interesting and good-quality content is the key to driving traffic to your complementary therapy business website. Who is your audience? For a marketing campaign to work it must be relevant to the audience you are trying to reach, i.e. anyone who would benefit from or who may be…no post

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Give your healthcare website a health check

People have been turning to the internet for information in increasing numbers for the last few years, which is why you’ve got a website for your therapy business. But have you checked your website design lately? Are you using all the latest features or does your site look a little old fashioned and neglected? Here’s…no post

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SEO strategies for therapists

When it comes to setting up your website for your private practice, you’re going to want to do everything you can to stand out from your competition. That means having a fully optimised site page by page. Once you have your website design sorted with one of our packages, you’ll have everything in place to…no post

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Why your complementary therapy business needs a website

Smaller enterprises, particularly sole traders with limited customer bases, don’t always see the value of having a website. Many complementary therapist businesses fall into this category. However a website can be just as valuable for smaller businesses as for larger ones, and it doesn’t need to be complicated or expensive. Here are just three reasons…no post

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The importance of page-by-page optimisation

In the health sector, correctly optimising each page is extremely effective when it comes to ranking highly on search engines for certain keywords and phrases that people use when looking up information and local services online. It is important to understand that the whole point of optimising a web page and its content is to…no post

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How to incorporate videos into your website to improve sales

With websites becoming so easily accessible for all business owners, you need to constantly be looking for ways to market yourself in a way that means your customers choose you over a rival. This means that they need to, first of all, be able to find your site first and secondly, they need to want…no post

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Should you be using social media to market your therapist business?

Social media websites like Facebook and Twitter are some of the most popular and powerful websites on the Internet. They can drive huge volumes of traffic to a website, they can build authority for any professional, and they can be used to manage customer services and communication. In reality, it shouldn’t be a question of…no post

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Why your website needs to be optimised for mobile devices

Over 1.2-billion people access the web through their mobile and 80 per cent of all web users have a smartphone. Those are figures you just can’t afford to gamble with, so it’s vital that your website is fully optimised to work easily across multiple streams. Health and wellbeing are two of the most important aspects…no post

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Make your website experience stress-free with these pointers

Visiting your website should be a therapeutic experience in itself. Nobody wants to find themselves stressed crawling through a therapy website – that would be counterproductive. After all, your website visitors have come to you so they can relieve their frustrations, not so you can create more. A lot of the stress caused by business…no post

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Inject your personality into your website design

These days, people seeking therapy look further than a therapist’s credentials. They want someone with the right personality and traits, who is approachable, trustworthy and can make them feel at ease. For therapists, it’s vital to make use of website design that lets you get your personality across, as well as emphasising your professionalism and…no post

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Web design tips to enhance user experience

In order for your visitors to gain the best user experience out of your website, designers and companies must work together to create a website which is engaging and allows visitors to browse your site with ease. When clients seek to find suitable therapists, the user experience of a website will contribute to getting an…no post

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The guide to website design for healthcare professionals

In today’s digital world where the typical customer comes via the internet, website design is paramount to the success of all businesses. Just as each business has its own goals, objectives and feel – a corresponding website should mirror these. Website design for healthcare professionals For the healthcare sector, website design is of even more…no post

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How to make your site stand out on Google

As health professionals begin to truly embrace digital marketing, there is even more importance placed on standing out from the crowd. As more people start to look at online reviews and search for professionals they can trust, making sure your site is well designed, and stands out, is crucial. So what are the essential tactics…no post

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Leveraging your website to build trust

Certain products and services are transactional; a cup of coffee, having your car washed – the decision making process involved in these purchases is simple and emotionless. Seeking therapy is not such a process. If someone is searching for a therapist then key to their consideration will be that the organisation supplying said therapist is…no post

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4 common mistakes that small businesses make with their website design

Long gone are the days when simply having a working website would ensure that your therapy business attracted and retained customers. In 2017, competition is fierce and a poorly laid out website will see your target audience flock to your competitors in no time at all. Today we’re going to take a look at four…no post

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Web design secrets that will make your therapy website stand out

Having a clear approach to website design is vital if you’re offering therapy services. Whether you’re a clarity consultant or a masseuse, you need to be ensuring that potential clients can quickly find out about the services you provide. If, for example, you want to promote your counselling services, you’ll need to make sure that…no post

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Is your high expertise holding back your website?

As a complementary therapist, you have a wide range of skills, backed up by a wealth of knowledge. These are two key ways in which you will differ from most of the people who are considering making use of your services. They are likely to do so because of your skills, but there is a…no post

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Why good SEO is the perfect tonic for a successful website

Most businesses have websites these days, but if you want to really improve the success of your business, you need to abide by current best SEO practices. Most web traffic comes from search engines, such as Google, and you need to ensure that they find your website. SEO, or search engine optimisation, is the method…no post

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4 signs your website is in need of an upgrade

Website design is an ever changing art and websites require regular maintenance and updates to ensure that they’re still effective. Much like anything else websites have an expiry date and begin to become obsolete. If you have a therapy website and you’re wondering whether you need an upgrade for 2017, then look out for these…no post

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Three key elements that will attract clients via your website

As a therapist, your primary goal is to put the customer at ease. If your business is counselling, you’ll understand that for customers, committing to any form of therapy is a daunting prospect, and it’s essential that anyone who decides to undertake counselling feels comfortable when taking that leap into the unknown. We live in…no post

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You have 30 seconds…GO!

First time visitors to your website, on average, stay no longer than 30 seconds. If they click through from your home page and browse for two minutes or more, you’re doing well. So it’s clearly crucial that your potential clients see what they want, and need instantly. Choosing a therapist is a deeply personal decision….no post

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Are you making any of these basic website errors?

The art of website design is far more important than just creating something nice to look at. While visuals are important, the key aspect that makes for a good website is functionality; does it do what it needs to do, is it simple to navigate, and will it encourage visitors to return? With that in…no post

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7 must-haves for your website

However your website looks, if it’s not getting you business, it’s no better than a brochure. In order to get results, it must be engaging and relevant. Here are 7 must-haves for your therapy website. Simple design and navigation Your site must be easy to navigate through. If your potential customers have to jump through…no post

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Enhance your website with video marketing

You have put a lot of time and effort into the design of your therapy website. You have carefully thought about what message you want to get across and what images complement your content. Your website design looks great, you are posting daily on your social media channels, but yet people are not visiting your…no post

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Why social media alone is not enough

The explosion of social media over the last decade has not just changed how online businesses communicate with the public, it has created an international directory of peer-reviewed therapist services for people to “like”, “share” or “follow”. Whilst there are many benefits for the industry to utilise social media platforms, more therapists are realising that…no post

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Does your website need therapy?

Just like us, websites get tired, cranky and, occasionally, anti-social! They get old quickly, too, and can even end up harming themselves and your business. Keeping your website in good health and working for you, rather than against you, is vital. Website design Your website is your ‘shop window’, so it needs to be as…no post

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4 key things to think about for your next website

Your therapeutic business certainly needs an online presence, but before you race ahead and commission a website build, it’s vital to think carefully about what you want to achieve from it, as well as some other considerations. Let’s take a closer look: What will the purpose of your new website be? If you can clarify…no post

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What does social media marketing actually achieve?

For many people, social media channels have become an increasingly important part of their daily lives over the past decade or so. They still offer a way for people to interact socially, but therapy businesses have also gradually realised the potential value of a social media presence. In 2015 digital ad spend in the UK…no post

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Why it’s important to have outside eyes in your website design process

You’ll be confident that you are good at your job. You’ll know all that you need to know to provide a high quality and important personal service as a therapist. So, knowing what to say and how best to present it on your own website should be a given? Well – no. This is because…no post

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Understand changing customer expectations

Smart technology is influencing customers and changing what they expect from websites. Since the launch of the iPhone in 2007, user experience has changed dramatically with consumers now expecting a more fluid, intuitive approach from their experience on the web. Therefore businesses now have to adapt to this changing expectation or be left behind by…no post

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How to use social media to increase website visits

Your website is a vital tool for your holistic therapy business. It acts as a shop window that enables people to discover what you do and to get in touch with you. However, just like a shop window in a street that nobody passes, it is pointless having the very best website if nobody visits….no post

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3 hottest digital marketing trends for 2016

We move at such a fast rate through the digital age, that often it’s necessary to take a step back, take stock, and consider what has developed over a very short space of time. When we look at the bigger picture, 2016 has been a very important year for digital marketers, and here we examine…no post

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Three digital marketing tips to increase your therapeutic website’s online presence

So you’ve set up a website for your therapy business with an amazing blog (which you, of course, update regularly!) but you’re still struggling to see results from all of your hard work. Don’t fret! These three key digital marketing tips are integral to boosting online presence for any therapeutic business, whether established for 10…no post

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Take the heavy lifting out of your chiropractic website

As a medical professional, you may not be up on the latest in website design, SEO and digital marketing techniques, and that’s fine. We’re here to help build a site that’s perfect for your practice, one that will help highlight your services, promote you to the community and explain your business. A professional site, optimised…no post

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A personalised website: the key to marketing your therapy business

Therapy is all about the personal touch, whether that means a masseuse who listens to your needs or a counsellor who works through your problems with you. However, it’s all too tempting to pick one-size-fits-all web design when you’re promoting your business, and this is an easy mistake to make. Your therapeutic practice, with its…no post

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