General

upgrade to HTTPS

Google’s deadline for HTTPS effective from July 2018

Google has been campaigning for years to push all websites to become secure by default, so their latest announcement will not come as too much ...

Creating a therapy website your clients will want to use

A website is now one of the key ways to bring business to your therapy practice, but how do you know what you should be ...

How to make your website “up close and personal”

The wonders of modern technology mean that it is now possible to sell anything online. The big question is, will sufficient numbers of customers buy ...

Tips on managing a really effective therapy website

Running a therapy business is a time-consuming, challenging way to make a living, and you don’t always have time to spend on managing your website, ...

How your website can help you to grow your therapy business

A well-designed website can be one of your business’s most valuable tools when it comes to attracting new customers and developing your relationship with your ...

The psychology of your web design colour scheme

As therapists, we're sure you already know that colours can have a huge impact on the way that our brains work. There's an undeniable link ...

How a website can add credibility to your therapy business

Choosing the right therapist can be tough - it's not something that people take lightly. It's more than likely that potential clients will review and ...

Use your website to become a therapy thought leader

Have you considered sharing your expertise and becoming a thought leader in the world of therapy? With the power of the Internet, it's easier than ...

What language is appropriate to use on a therapist website?

When designing your website, considering user journey, usability and navigation are all crucial parts of an effective design that will resonate with and engage your ...

Give your healthcare website a health check

People have been turning to the internet for information in increasing numbers for the last few years, which is why you've got a website for ...

Why your complementary therapy business needs a website

Smaller enterprises, particularly sole traders with limited customer bases, don’t always see the value of having a website. Many complementary therapist businesses fall into this ...

How to incorporate videos into your website to improve sales

With websites becoming so easily accessible for all business owners, you need to constantly be looking for ways to market yourself in a way that ...

Inject your personality into your website design

These days, people seeking therapy look further than a therapist's credentials. They want someone with the right personality and traits, who is approachable, trustworthy and ...

How to make your site stand out on Google

As health professionals begin to truly embrace digital marketing, there is even more importance placed on standing out from the crowd. As more people start ...

Leveraging your website to build trust

Certain products and services are transactional; a cup of coffee, having your car washed - the decision making process involved in these purchases is simple ...

4 common mistakes that small businesses make with their website design

Long gone are the days when simply having a working website would ensure that your therapy business attracted and retained customers. In 2017, competition is ...

Web design secrets that will make your therapy website stand out

Having a clear approach to website design is vital if you're offering therapy services. Whether you're a clarity consultant or a masseuse, you need to ...

Why good SEO is the perfect tonic for a successful website

Most businesses have websites these days, but if you want to really improve the success of your business, you need to abide by current best ...

4 signs your website is in need of an upgrade

Website design is an ever changing art and websites require regular maintenance and updates to ensure that they’re still effective. Much like anything else websites ...

Three key elements that will attract clients via your website

As a therapist, your primary goal is to put the customer at ease. If your business is counselling, you'll understand that for customers, committing to ...

You have 30 seconds…GO!

First time visitors to your website, on average, stay no longer than 30 seconds. If they click through from your home page and browse for ...

Are you making any of these basic website errors?

The art of website design is far more important than just creating something nice to look at. While visuals are important, the key aspect that ...

7 must-haves for your website

However your website looks, if it’s not getting you business, it’s no better than a brochure. In order to get results, it must be engaging ...

Why social media alone is not enough

The explosion of social media over the last decade has not just changed how online businesses communicate with the public, it has created an international ...

4 key things to think about for your next website

Your therapeutic business certainly needs an online presence, but before you race ahead and commission a website build, it's vital to think carefully about what ...

What does social media marketing actually achieve?

For many people, social media channels have become an increasingly important part of their daily lives over the past decade or so. They still offer ...

Why it’s important to have outside eyes in your website design process

You'll be confident that you are good at your job. You'll know all that you need to know to provide a high quality and important ...