General

Creating a therapy website your clients will want to use

A website is now one of the key ways to bring business to your therapy practice, but how do you know what you should be putting on there? Here’s our guide to some of the key website design areas you should be considering. Regular posts Creating regular posts, for example a weekly blog, on your…

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How to make your website “up close and personal”

The wonders of modern technology mean that it is now possible to sell anything online. The big question is, will sufficient numbers of customers buy your product? People are bombarded from all sides by marketing and sales message. Cutting through all that to get attention for your product or service is a challenge, especially so…

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Tips on managing a really effective therapy website

Running a therapy business is a time-consuming, challenging way to make a living, and you don’t always have time to spend on managing your website, although it’s usually the most important marketing tool in your armoury. Here are some tips to highlight the key aspects of website management which should help you keep your online…

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How your website can help you to grow your therapy business

A well-designed website can be one of your business’s most valuable tools when it comes to attracting new customers and developing your relationship with your current customers. It can help you raise the profile of your business helping you to grow awareness of your brand, and ultimately increase the revenue you generate. When you are…

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The psychology of your web design colour scheme

As therapists, we’re sure you already know that colours can have a huge impact on the way that our brains work. There’s an undeniable link between emotion and colour, we’ve been documenting it for years, so it should be one of your top considerations when looking to have your website redesigned. Web designers understand how…

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How a website can add credibility to your therapy business

Choosing the right therapist can be tough – it’s not something that people take lightly. It’s more than likely that potential clients will review and research multiple options before finally settling on the choice they think will suit them the best. People seeking out a potential therapist can also be quite wary. They want to…

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Use your website to become a therapy thought leader

Have you considered sharing your expertise and becoming a thought leader in the world of therapy? With the power of the Internet, it’s easier than ever to mark yourself out as a thinker in the field. Here are some ways you can leverage the web to add your voice, build your profile and find new…

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What language is appropriate to use on a therapist website?

When designing your website, considering user journey, usability and navigation are all crucial parts of an effective design that will resonate with and engage your visitors. As a therapist, one of the key areas you must take into account when designing a website is the language you use to suit the audience who will visit…

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Give your healthcare website a health check

People have been turning to the internet for information in increasing numbers for the last few years, which is why you’ve got a website for your therapy business. But have you checked your website design lately? Are you using all the latest features or does your site look a little old fashioned and neglected? Here’s…

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Why your complementary therapy business needs a website

Smaller enterprises, particularly sole traders with limited customer bases, don’t always see the value of having a website. Many complementary therapist businesses fall into this category. However a website can be just as valuable for smaller businesses as for larger ones, and it doesn’t need to be complicated or expensive. Here are just three reasons…

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How to incorporate videos into your website to improve sales

With websites becoming so easily accessible for all business owners, you need to constantly be looking for ways to market yourself in a way that means your customers choose you over a rival. This means that they need to, first of all, be able to find your site first and secondly, they need to want…

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Inject your personality into your website design

These days, people seeking therapy look further than a therapist’s credentials. They want someone with the right personality and traits, who is approachable, trustworthy and can make them feel at ease. For therapists, it’s vital to make use of website design that lets you get your personality across, as well as emphasising your professionalism and…

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How to make your site stand out on Google

As health professionals begin to truly embrace digital marketing, there is even more importance placed on standing out from the crowd. As more people start to look at online reviews and search for professionals they can trust, making sure your site is well designed, and stands out, is crucial. So what are the essential tactics…

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Leveraging your website to build trust

Certain products and services are transactional; a cup of coffee, having your car washed – the decision making process involved in these purchases is simple and emotionless. Seeking therapy is not such a process. If someone is searching for a therapist then key to their consideration will be that the organisation supplying said therapist is…

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4 common mistakes that small businesses make with their website design

Long gone are the days when simply having a working website would ensure that your therapy business attracted and retained customers. In 2017, competition is fierce and a poorly laid out website will see your target audience flock to your competitors in no time at all. Today we’re going to take a look at four…

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Web design secrets that will make your therapy website stand out

Having a clear approach to website design is vital if you’re offering therapy services. Whether you’re a clarity consultant or a masseuse, you need to be ensuring that potential clients can quickly find out about the services you provide. If, for example, you want to promote your counselling services, you’ll need to make sure that…

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Why good SEO is the perfect tonic for a successful website

Most businesses have websites these days, but if you want to really improve the success of your business, you need to abide by current best SEO practices. Most web traffic comes from search engines, such as Google, and you need to ensure that they find your website. SEO, or search engine optimisation, is the method…

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4 signs your website is in need of an upgrade

Website design is an ever changing art and websites require regular maintenance and updates to ensure that they’re still effective. Much like anything else websites have an expiry date and begin to become obsolete. If you have a therapy website and you’re wondering whether you need an upgrade for 2017, then look out for these…

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Three key elements that will attract clients via your website

As a therapist, your primary goal is to put the customer at ease. If your business is counselling, you’ll understand that for customers, committing to any form of therapy is a daunting prospect, and it’s essential that anyone who decides to undertake counselling feels comfortable when taking that leap into the unknown. We live in…

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You have 30 seconds…GO!

First time visitors to your website, on average, stay no longer than 30 seconds. If they click through from your home page and browse for two minutes or more, you’re doing well. So it’s clearly crucial that your potential clients see what they want, and need instantly. Choosing a therapist is a deeply personal decision….

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Are you making any of these basic website errors?

The art of website design is far more important than just creating something nice to look at. While visuals are important, the key aspect that makes for a good website is functionality; does it do what it needs to do, is it simple to navigate, and will it encourage visitors to return? With that in…

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7 must-haves for your website

However your website looks, if it’s not getting you business, it’s no better than a brochure. In order to get results, it must be engaging and relevant. Here are 7 must-haves for your therapy website. Simple design and navigation Your site must be easy to navigate through. If your potential customers have to jump through…

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Why social media alone is not enough

The explosion of social media over the last decade has not just changed how online businesses communicate with the public, it has created an international directory of peer-reviewed therapist services for people to “like”, “share” or “follow”. Whilst there are many benefits for the industry to utilise social media platforms, more therapists are realising that…

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4 key things to think about for your next website

Your therapeutic business certainly needs an online presence, but before you race ahead and commission a website build, it’s vital to think carefully about what you want to achieve from it, as well as some other considerations. Let’s take a closer look: What will the purpose of your new website be? If you can clarify…

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What does social media marketing actually achieve?

For many people, social media channels have become an increasingly important part of their daily lives over the past decade or so. They still offer a way for people to interact socially, but therapy businesses have also gradually realised the potential value of a social media presence. In 2015 digital ad spend in the UK…

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Why it’s important to have outside eyes in your website design process

You’ll be confident that you are good at your job. You’ll know all that you need to know to provide a high quality and important personal service as a therapist. So, knowing what to say and how best to present it on your own website should be a given? Well – no. This is because…

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Understand changing customer expectations

Smart technology is influencing customers and changing what they expect from websites. Since the launch of the iPhone in 2007, user experience has changed dramatically with consumers now expecting a more fluid, intuitive approach from their experience on the web. Therefore businesses now have to adapt to this changing expectation or be left behind by…

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How to use social media to increase website visits

Your website is a vital tool for your holistic therapy business. It acts as a shop window that enables people to discover what you do and to get in touch with you. However, just like a shop window in a street that nobody passes, it is pointless having the very best website if nobody visits….

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Three digital marketing tips to increase your therapeutic website’s online presence

So you’ve set up a website for your therapy business with an amazing blog (which you, of course, update regularly!) but you’re still struggling to see results from all of your hard work. Don’t fret! These three key digital marketing tips are integral to boosting online presence for any therapeutic business, whether established for 10…

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Take the heavy lifting out of your chiropractic website

As a medical professional, you may not be up on the latest in website design, SEO and digital marketing techniques, and that’s fine. We’re here to help build a site that’s perfect for your practice, one that will help highlight your services, promote you to the community and explain your business. A professional site, optimised…

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3 ways that trial and error can optimise your website

[vc_row][vc_column][vc_column_text]Thanks to HealthHosts’ detailed-yet-clear admin dashboard powered by Google Analytics, your website has access to instant statistics measuring your pages’ performance. This data is not only useful for calculating traffic to your webpage, but can also inform decisions about your layout, website design or language. You may find that your website is getting a lot…

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SEO basics for therapists

Search engine optimisation (SEO) is a vital part of any digital marketing mix and at HealthHosts, we make good SEO a fundamental part of every website design for our clients, but there are also things you can do on a regular basis to boost your site in the search engine rankings. 1. Speciality pages You…

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