Why you should include a blog on your therapy website

When you are thinking about the website design for your therapy business, it makes sense to ensure it includes a section for adding blog posts. Here’s why: 1. Highlight your expertise By adding blog posts to your therapy site, you can show off your individual expertise to your followers. This is a great way to…

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3 SEO tips to help you dominate your local therapy market

Online marketing is continually growing in scope, and Facebook and Google have come to dominate the ways in which we advertise our businesses. However, the best customers are of course those that cost you nothing to obtain, and that’s where the world of SEO comes in. For your therapy business, you want to aim to…

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Use your website to become a therapy thought leader

Have you considered sharing your expertise and becoming a thought leader in the world of therapy? With the power of the Internet, it’s easier than ever to mark yourself out as a thinker in the field. Here are some ways you can leverage the web to add your voice, build your profile and find new…

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Give your healthcare website a health check

People have been turning to the internet for information in increasing numbers for the last few years, which is why you’ve got a website for your therapy business. But have you checked your website design lately? Are you using all the latest features or does your site look a little old fashioned and neglected? Here’s…

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SEO strategies for therapists

When it comes to setting up your website for your private practice, you’re going to want to do everything you can to stand out from your competition. That means having a fully optimised site page by page. Once you have your website design sorted with one of our packages, you’ll have everything in place to…

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The importance of page-by-page optimisation

In the health sector, correctly optimising each page is extremely effective when it comes to ranking highly on search engines for certain keywords and phrases that people use when looking up information and local services online. It is important to understand that the whole point of optimising a web page and its content is to…

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Why your website needs to be optimised for mobile devices

Over 1.2-billion people access the web through their mobile and 80 per cent of all web users have a smartphone. Those are figures you just can’t afford to gamble with, so it’s vital that your website is fully optimised to work easily across multiple streams. Health and wellbeing are two of the most important aspects…

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How to make your site stand out on Google

As health professionals begin to truly embrace digital marketing, there is even more importance placed on standing out from the crowd. As more people start to look at online reviews and search for professionals they can trust, making sure your site is well designed, and stands out, is crucial. So what are the essential tactics…

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4 common mistakes that small businesses make with their website design

Long gone are the days when simply having a working website would ensure that your therapy business attracted and retained customers. In 2017, competition is fierce and a poorly laid out website will see your target audience flock to your competitors in no time at all. Today we’re going to take a look at four…

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Why good SEO is the perfect tonic for a successful website

Most businesses have websites these days, but if you want to really improve the success of your business, you need to abide by current best SEO practices. Most web traffic comes from search engines, such as Google, and you need to ensure that they find your website. SEO, or search engine optimisation, is the method…

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How to use social media to increase website visits

Your website is a vital tool for your holistic therapy business. It acts as a shop window that enables people to discover what you do and to get in touch with you. However, just like a shop window in a street that nobody passes, it is pointless having the very best website if nobody visits….

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3 hottest digital marketing trends for 2016

We move at such a fast rate through the digital age, that often it’s necessary to take a step back, take stock, and consider what has developed over a very short space of time. When we look at the bigger picture, 2016 has been a very important year for digital marketers, and here we examine…

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A personalised website: the key to marketing your therapy business

Therapy is all about the personal touch, whether that means a masseuse who listens to your needs or a counsellor who works through your problems with you. However, it’s all too tempting to pick one-size-fits-all web design when you’re promoting your business, and this is an easy mistake to make. Your therapeutic practice, with its…

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SEO basics for therapists

Search engine optimisation (SEO) is a vital part of any digital marketing mix and at HealthHosts, we make good SEO a fundamental part of every website design for our clients, but there are also things you can do on a regular basis to boost your site in the search engine rankings. 1. Speciality pages You…

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