Social Media

Why word of mouth still matters in the digital age

In our high-tech society you might not think that word of mouth is important anymore, but when it comes to promoting a business with a personal service at its core such as therapy, it’s actually more important than ever. Word of mouth promoting still happens You see, promotion through word of mouth still happens; it’s…

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How social media marketing can drive traffic to your website

If you are a therapist with your own business and website then one key point to think about is driving traffic to it. By taking steps to get more traffic to your therapy website, you will help more people see your services and trigger business growth in the long term. Within digital marketing, there are…

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Using videos on your therapy website

Creating a seamless and modern user experience for your audience has never been more important to engage potential clients and differentiate yourself from your competition. Producing quality, informative and engaging videos and incorporating them into your therapy website design should be near the top of your to-do list. Why video? Over 87% of online marketers…

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Why your therapy business should be on Instagram

Instagram is relatively new in the social media world. Despite this, it should form a part of an effective digital marketing strategy for any business; especially for those who work in the health and therapy industries. Regardless of the specific type of therapy your business offers, the 500 million active monthly users that Instagram has…

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3 benefits of driving traffic to your therapy site with paid social ads

As one of the most powerful marketing tools available, social media can be used to drive additional traffic through to websites at a huge rate, especially when supported by paid social ads. There are several advertising options available across social media; however, the most lucrative – and one likely to offer the best ROI, especially…

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Use your website to become a therapy thought leader

Have you considered sharing your expertise and becoming a thought leader in the world of therapy? With the power of the Internet, it’s easier than ever to mark yourself out as a thinker in the field. Here are some ways you can leverage the web to add your voice, build your profile and find new…

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How to incorporate videos into your website to improve sales

With websites becoming so easily accessible for all business owners, you need to constantly be looking for ways to market yourself in a way that means your customers choose you over a rival. This means that they need to, first of all, be able to find your site first and secondly, they need to want…

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Should you be using social media to market your therapist business?

Social media websites like Facebook and Twitter are some of the most popular and powerful websites on the Internet. They can drive huge volumes of traffic to a website, they can build authority for any professional, and they can be used to manage customer services and communication. In reality, it shouldn’t be a question of…

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What does social media marketing actually achieve?

For many people, social media channels have become an increasingly important part of their daily lives over the past decade or so. They still offer a way for people to interact socially, but therapy businesses have also gradually realised the potential value of a social media presence. In 2015 digital ad spend in the UK…

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How to use social media to increase website visits

Your website is a vital tool for your holistic therapy business. It acts as a shop window that enables people to discover what you do and to get in touch with you. However, just like a shop window in a street that nobody passes, it is pointless having the very best website if nobody visits….

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3 hottest digital marketing trends for 2016

We move at such a fast rate through the digital age, that often it’s necessary to take a step back, take stock, and consider what has developed over a very short space of time. When we look at the bigger picture, 2016 has been a very important year for digital marketers, and here we examine…

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Outreach from your website to your clients

Your website is a major part of your digital marketing. It’s not only where people can find you, but also the base from where you can reach out to them. As part of your website design you need to make sure your site works on all browsers and devices, from mobile phones to laptops, and…

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Making Facebook work for you

Everyone has a presence on Facebook nowadays. Whether you’re a business or a consumer, a franchise or a friend, having a spot on the world’s biggest social media network is seen as virtually mandatory in the 21st century. Nowhere is that more true than for small to medium-sized companies. Much of this comes down to…

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