5 things to do to ensure that your website design works for you

When it comes to business people often overlook their website. However, think about it – in this day and age, if somebody wants to find something out about your therapy company, they will look for your website. Therefore, it is now more important than ever to ensure that your website works for your business and…

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Taking therapy online: why offer digital sessions?

From mindfulness apps to online diagnosis tools, healthcare, both physical and mental, has undergone a second evolution in recent years, with technology taking over the world of health where before only in-person interactions would do. Therapy is no different – and if you haven’t taken your therapy business online yet, here are just a few…

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Convenience is not an option! Functionality is the hallmark of great website design

Does your website work? At its most basic, a website normally has two functions: one is to inform your audience about your services, the other is to give them the tools they need to take advantage of the options you provide. Unfortunately, there are a large number of sites out there that contain great copy,…

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Why you should offer live chat on a therapy website

The way that people use the internet is constantly evolving. People have higher expectations when they arrive on a website than they did even a few years ago. They expect to find answers to their questions quickly and if you aren’t able to provide them then they’ll quickly head off to one of your competitors….

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3 big web design trends in the therapy market expected for 2018

With the end of 2017 now fast approaching, it’s fair to say that it has been an exciting and innovative year in the web design industry. As such, any good website owner likes to keep an eye on the trends and see where industry tastes are heading. So, to keep you ahead of the curve…

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The importance of ‘taking off your shoes’

There’s an often-quoted saying about ‘walking a mile in someone else’s shoes’. This suggests a way to understand where someone else is coming from. However, there is another piece of past wisdom which perhaps would offer a greater benefit: ‘To walk in someone else’s shoes, first take off your own’. If you are a complementary…

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Tips on managing a really effective therapy website

Running a therapy business is a time-consuming, challenging way to make a living, and you don’t always have time to spend on managing your website, although it’s usually the most important marketing tool in your armoury. Here are some tips to highlight the key aspects of website management which should help you keep your online…

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Common therapist website mistakes

If you ask any practising therapist what their biggest aim is for the year, it is usually to attract more clients. Many of the therapy businesses which contact us already have a website in place. It is usually looking a bit tired and is not very design-friendly. It is likely that people looking for a…

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How your website can help you to grow your therapy business

A well-designed website can be one of your business’s most valuable tools when it comes to attracting new customers and developing your relationship with your current customers. It can help you raise the profile of your business helping you to grow awareness of your brand, and ultimately increase the revenue you generate. When you are…

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The psychology of your web design colour scheme

As therapists, we’re sure you already know that colours can have a huge impact on the way that our brains work. There’s an undeniable link between emotion and colour, we’ve been documenting it for years, so it should be one of your top considerations when looking to have your website redesigned. Web designers understand how…

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How a website can add credibility to your therapy business

Choosing the right therapist can be tough – it’s not something that people take lightly. It’s more than likely that potential clients will review and research multiple options before finally settling on the choice they think will suit them the best. People seeking out a potential therapist can also be quite wary. They want to…

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Therapy website design & hosting with inbuilt cyber attack resistance

If you are looking to have a website created for your therapy business, you need to make sure that the website design and hosting has the latest state-of-the-art cyber security built into it. The latest WannaCry ransomware attack You’ve no doubt heard about the latest cyber attack that brought down the NHS’s national computer network….

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What language is appropriate to use on a therapist website?

When designing your website, considering user journey, usability and navigation are all crucial parts of an effective design that will resonate with and engage your visitors. As a therapist, one of the key areas you must take into account when designing a website is the language you use to suit the audience who will visit…

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Why good-quality content is so important for your complementary therapy website

In addition to good website design, fresh, interesting and good-quality content is the key to driving traffic to your complementary therapy business website. Who is your audience? For a marketing campaign to work it must be relevant to the audience you are trying to reach, i.e. anyone who would benefit from or who may be…

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Give your healthcare website a health check

People have been turning to the internet for information in increasing numbers for the last few years, which is why you’ve got a website for your therapy business. But have you checked your website design lately? Are you using all the latest features or does your site look a little old fashioned and neglected? Here’s…

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Why your complementary therapy business needs a website

Smaller enterprises, particularly sole traders with limited customer bases, don’t always see the value of having a website. Many complementary therapist businesses fall into this category. However a website can be just as valuable for smaller businesses as for larger ones, and it doesn’t need to be complicated or expensive. Here are just three reasons…

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The importance of page-by-page optimisation

In the health sector, correctly optimising each page is extremely effective when it comes to ranking highly on search engines for certain keywords and phrases that people use when looking up information and local services online. It is important to understand that the whole point of optimising a web page and its content is to…

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How to incorporate videos into your website to improve sales

With websites becoming so easily accessible for all business owners, you need to constantly be looking for ways to market yourself in a way that means your customers choose you over a rival. This means that they need to, first of all, be able to find your site first and secondly, they need to want…

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Why your website needs to be optimised for mobile devices

Over 1.2-billion people access the web through their mobile and 80 per cent of all web users have a smartphone. Those are figures you just can’t afford to gamble with, so it’s vital that your website is fully optimised to work easily across multiple streams. Health and wellbeing are two of the most important aspects…

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Make your website experience stress-free with these pointers

Visiting your website should be a therapeutic experience in itself. Nobody wants to find themselves stressed crawling through a therapy website – that would be counterproductive. After all, your website visitors have come to you so they can relieve their frustrations, not so you can create more. A lot of the stress caused by business…

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Inject your personality into your website design

These days, people seeking therapy look further than a therapist’s credentials. They want someone with the right personality and traits, who is approachable, trustworthy and can make them feel at ease. For therapists, it’s vital to make use of website design that lets you get your personality across, as well as emphasising your professionalism and…

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Web design tips to enhance user experience

In order for your visitors to gain the best user experience out of your website, designers and companies must work together to create a website which is engaging and allows visitors to browse your site with ease. When clients seek to find suitable therapists, the user experience of a website will contribute to getting an…

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The guide to website design for healthcare professionals

In today’s digital world where the typical customer comes via the internet, website design is paramount to the success of all businesses. Just as each business has its own goals, objectives and feel – a corresponding website should mirror these. Website design for healthcare professionals For the healthcare sector, website design is of even more…

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How to make your site stand out on Google

As health professionals begin to truly embrace digital marketing, there is even more importance placed on standing out from the crowd. As more people start to look at online reviews and search for professionals they can trust, making sure your site is well designed, and stands out, is crucial. So what are the essential tactics…

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Leveraging your website to build trust

Certain products and services are transactional; a cup of coffee, having your car washed – the decision making process involved in these purchases is simple and emotionless. Seeking therapy is not such a process. If someone is searching for a therapist then key to their consideration will be that the organisation supplying said therapist is…

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4 common mistakes that small businesses make with their website design

Long gone are the days when simply having a working website would ensure that your therapy business attracted and retained customers. In 2017, competition is fierce and a poorly laid out website will see your target audience flock to your competitors in no time at all. Today we’re going to take a look at four…

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Web design secrets that will make your therapy website stand out

Having a clear approach to website design is vital if you’re offering therapy services. Whether you’re a clarity consultant or a masseuse, you need to be ensuring that potential clients can quickly find out about the services you provide. If, for example, you want to promote your counselling services, you’ll need to make sure that…

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Is your high expertise holding back your website?

As a complementary therapist, you have a wide range of skills, backed up by a wealth of knowledge. These are two key ways in which you will differ from most of the people who are considering making use of your services. They are likely to do so because of your skills, but there is a…

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4 signs your website is in need of an upgrade

Website design is an ever changing art and websites require regular maintenance and updates to ensure that they’re still effective. Much like anything else websites have an expiry date and begin to become obsolete. If you have a therapy website and you’re wondering whether you need an upgrade for 2017, then look out for these…

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Three key elements that will attract clients via your website

As a therapist, your primary goal is to put the customer at ease. If your business is counselling, you’ll understand that for customers, committing to any form of therapy is a daunting prospect, and it’s essential that anyone who decides to undertake counselling feels comfortable when taking that leap into the unknown. We live in…

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You have 30 seconds…GO!

First time visitors to your website, on average, stay no longer than 30 seconds. If they click through from your home page and browse for two minutes or more, you’re doing well. So it’s clearly crucial that your potential clients see what they want, and need instantly. Choosing a therapist is a deeply personal decision….

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Are you making any of these basic website errors?

The art of website design is far more important than just creating something nice to look at. While visuals are important, the key aspect that makes for a good website is functionality; does it do what it needs to do, is it simple to navigate, and will it encourage visitors to return? With that in…

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