If you ask any practising therapist what their biggest aim is for the year, it is usually to attract more clients.
Many of the therapy businesses which contact us already have a website in place. It is usually looking a bit tired and is not very design-friendly. It is likely that people looking for a therapist will take to the internet first, so if your website is not up to scratch, you could lose a potential client.
Too practitioner-focused
One of the most common mistakes we see is a website which is too heavily focused on the practitioner and their experience. The website’s focus should be on the client – it should be able to address their needs. The therapy services should be listed in a way which makes it easy for the potential client to relate and find the information they need.
Forgetting the details
Small errors on a website which may not seem like a big deal to the business can really put potential clients off. Imagine lots of blank pages or text sections filled with Latin placeholder text. This does not look professional and so any potential client will lose faith in the business.
Not thinking about the marketing elements
The promotion of a website is almost as important as the website itself. There is no point having a website if it is not appearing in search engines such as Google and Bing. It doesn’t take long – just a little effort can ensure your website is visible. Common methods of increasing website traffic include starting a new blog or social media accounts.
Forgetting contact details
Once a potential client does reach your website, it is important that they can contact you easily. It is vital that any phone numbers and email addresses are obvious – a great place for them is in the footer, so they are visible on every page. Many people like the convenience of being able to fill out an online contact form if they are too busy to pick up the phone.
A nice looking website is not the only thing which a therapy business needs to consider. A great website will need to be visible to any potential clients and make it clear what a difference you will make to their lives. Most importantly, it should make them book an appointment, so ensure you include a call-to-action on every page/post.
If you need assistance with your web design or any other facet of your therapy website, get in touch with the team at HealthHosts today.
