A website is now one of the key ways to bring business to your therapy practice, but how do you know what you should be putting on there?
Here’s our guide to some of the key website design areas you should be considering.
Creating regular posts, for example a weekly blog, on your website about news in your area of therapy or advice for your clients will not only make your website a useful resource, it will also help you drive traffic through Google.
Whether it’s regular blog posts, informative videos, or images and infographics – having a page that is updated frequently can be a really good way of creating interest and keeping your position in the search results high. Fresh content using keywords that you want your page to rank for can be used for each post and increasingly for image and video, which will help bring new clients.
There’s nothing worse than a webpage full of text. If you’ve got lots to say, you can break your website into different pages; for example, types of therapy, an ‘About Me’ page, location, prices etc. Having pages with lots of white space and key information will make your clients want to linger and come back again, rather than click away as quickly as possible.
Which brings us on to images. It’s really important to use strong images that relate to your client group; images that relate to your client base and that reflect the sorts of customers you want to target, for example. Make sure images are good quality and are used appropriately, such as at the top of your page, or to break up text. A fuzzy image in the corner of your web page won’t give a professional finish.
Always have a contact page, and make it easy to find. Quite often you’ll have someone coming to your website just to book an appointment, so have your contact page in the menu bar, and make sure you include a range of options such as email and phone. A contact form is often a good way of capturing the info you need, but not everyone wants to complete one of these, so include an email address as well if you can.
For help in creating a website your clients will love, please contact us today.