You have put a lot of time and effort into the design of your therapy website. You have carefully thought about what message you want to get across and what images complement your content. Your website design looks great, you are posting daily on your social media channels, but yet people are not visiting your website.
You’re asking yourself “what am I doing wrong?”. Well, the answer is nothing. Maybe you should ask yourself “what more can I do?”, as the answer to this is “video marketing”.
What is video marketing?
Very simply, video marketing is using video to promote your product or service. Video marketing has become hugely popular over the last few years and brands big and small are now regularly using it as part of their marketing strategy.
Why is video marketing so popular?
Video marketing is so popular because it enables you as a business owner to get across a message in a fun and memorable way. For the viewer, it is much more engaging than reading a blog or listening to a podcast.
Added benefits of video marketing
It has been shown that adding video to your website can increase your rankings on Google, meaning your site has more chance of appearing higher up in the results page. Video can be leveraged across your whole marketing strategy, including email marketing and social media marketing. Posts on social media that contain a video are 5-6 times more likely to be opened compared to a post without video.
More importantly, video allows you to create an emotional connection with the viewer. And, by putting a face to your brand, product or service, it makes you more memorable and creates a positive impact on their buying decision.
How to use video marketing on your therapy website
The great thing with video marketing is that its uses are endless – you can use it to create a short introduction about business, or to introduce a new service or product you have launched. Play around with it and see what works best for you and your therapy business.