The ‘user experience’ is what we call the journey your users take when they enter your website; how does it look, how do they navigate it, and how easily can they find what they’re looking for?
While user experience is of the utmost importance most of the time; it’s easy to see how it’s even more important in a therapy website. User experience is the difference between enjoyably browsing a website at leisure and throwing your mouse at the screen in frustration. Here are some simple tips to make sure that using your therapy website is a calming experience, and not a triggering one.
Identify what your users want and give it to them
Looking at your website as a journey is key. When people enter your website, what are they looking for? This could be information about therapies, or details of the therapy services you offer, or contact details to make a booking. Whatever your users are after, they need to be able to do this quickly and easily.
Consider studying your typical user’s ‘journey flow’. This is the flow of their journey from entering the website to leaving it. Where do they click first? How far into your website do they go? Using software like Google Analytics can help you to figure out how much time users spend on your website and what they’re looking for while they’re there.
Clear, modern design
A good website design isn’t just intended to be aesthetically pleasing; it’s also designed with clarity and user experience in mind. Don’t clutter your website’s design with unnecessary text, images, and buttons. Keep the design fresh, modern, and simple, and this will make it much easier for your users to find what they need on it.
Test, test, and test again
The most effective way to really understand how well you’ve nailed a positive user experience is to test it. Reach out on social media or even just ask friends and relatives to look through your site and give you their honest opinion on how easy and pleasant it is to navigate. You might be surprised to hear that it’s not quite perfect, but truthful criticism is always valuable when it allows you to improve your therapy website.
To find out more about user experience and website design for your therapy business, get in touch with us on 01206 625440 or contact us via our online contact form