Most businesses have websites these days, but if you want to really improve the success of your business, you need to abide by current best SEO practices. Most web traffic comes from search engines, such as Google, and you need to ensure that they find your website. SEO, or search engine optimisation, is the method by which this is achieved.
There are various types of SEO techniques and practices, including using the right keywords throughout your web content and gaining backlinks from reputable sites. It is, of course, important to have a clear and attractive web design in the first place but, if you’re in any doubt, here’s what good SEO can do for your therapy business.
Using relevant keywords helps your website to become more searchable. This means that when people type in specific words relating to your business, for instance ‘Yoga in Stanway’, they will be more likely to reach your website. This helps increase the amount of traffic reaching your website, which inevitably means more business for you!
As your website ranks higher on Google, you will become a more trusted brand than those further down the rankings. As Protofuse, less than 10% of visitors navigate to the second page of search engine results pages, so if you’re not close to the top, you may as well not exist at all.
Better user experience
Including keywords in your meta descriptions, title tags, headings and page links makes it easier for users to navigate around your website, improving their overall experience of using your website, which makes visitors more likely to convert to paying customers. You may also find it useful to include a sitemap and breadcrumbs; these help the search engines navigate your site better and therefore identify it as a helpful source of information for its users.
Know your audience
There are all sorts of ways you can capture information from your visitors and the use of SEO can give you access to details on the most searched keywords. This is a good way to find out what your customers are looking for and you can adapt your products and services to suit.