In today’s digital world where the typical customer comes via the internet, website design is paramount to the success of all businesses. Just as each business has its own goals, objectives and feel – a corresponding website should mirror these.
Website design for healthcare professionals
For the healthcare sector, website design is of even more importance. When you are offering a therapy service, it already is an incredibly personal B2C relationship. Your website’s design and look must mirror this:
Website design offers businesses the opportunity to communicate your company’s culture, ethos and mission without the user having to read a single word – which, when considering the average adult’s attention span has recently fallen from twelve seconds to eight, this can only be a good thing.
The importance of website design
Engaging, professional and highly functional website design can really prove game-changing. This is because it can be specially crafted to meet the needs and wants of your typical user.
It is important to remember that in the majority of circumstances, your website with often be the first touchpoint that your customers have with your brand. Therefore, the design really needs to sell you as a business and an offering. In the healthcare world, where internet users are often researching a symptom, treatment option, consultant or treatment centre, professionally designed websites equipped with informative content and visually appealing images can place you heads and shoulders above your competitors.
What to avoid with website design
When designing a website for a therapy or treatment, you need to put yourselves in your customer’s shoes; if you were looking for your offering what information would you want and how would you want it presented? If you can answer these questions with your design, then you will stand a high chance of building up a relationship with your customer, where they will feel at ease and confident in your service.
On the reverse, if your website design is convoluted, confusing and not mobile-responsive, you are likely to lose out on conversions. This is because patients are often impatient, panicky and don’t want to have to hunt for information or guidance. If you can give them the answers that they are looking for instantly, their trust in you will be confirmed. In order to achieve this, it is important to have a clear and guided navigation through the site. The most common ways to achieve this through website design are static headers, breadcrumbs, scrolling banners, icon blocks and a clear sense of content hierarchy achieved through appropriate H1s, H2s and H3s. Footers can also prove to be of huge importance when designing a website.
So there you have it, a brief overview of things to remember when designing your professional healthcare website. To find out more information, get in touch today – we’d love to discuss your requirements!