The psychology of colour is becoming increasingly popular in website design, marketing and branding. Tapping into the inherent associations people have with colours, the use of colour can stimulate different thoughts, feelings and reactions from your website visitors.
Our brains produce an automatic reaction when exposed to different colours, and it is important to take these into account when designing your therapy website. Our experts list some of the best colours and designs to use, and the inherent associations made with them, so your website can connect and resonate with your end users on an additional level.
1. Avoid bold, bright colours
Any bold or vibrant colours stimulate heightened thoughts and feelings. Bright red is commonly associated with danger, and neon yellow has many associations with toxicity or hazardous materials. Instead, opt for muted colours and pastels, which are far more likely to provide calming feelings, which go hand in hand with therapy.
2. Green symbolises nature and healing
While it may sound obvious, greens are often internally associated with the power of nature and healing qualities. As such, using a pastel green background can help users to associate your website, content and brand with healing – which is essential for therapy practices. Green also suggests stability and endurance, qualities needed for anyone considering therapy sessions. However, if choosing green, try to avoid shades that are the same colour as American dollars, as you don’t want your website to be associated with money or greed!
3. Purples encourage self-healing
Commonly associated with royalty, wisdom and independence, purple has long been used as a colour reserved only for the highest in society – during the Roman empire, only the Emperor was allowed to wear purple. Ultraviolet was also listed as Pantone’s colour of the year due to the ingenuity and visionary associations it produces. It is proven to promote relaxation, indulgence and self-healing, too.
At Health Hosts, we pride ourselves on being the number one provider of websites for therapists. Our team of website designers and developers have countless years of experience between them, providing our clients with the best quality bespoke websites, tailored to your specific needs. For more information about the services we provide, please take a look at www.healthhosts.com/, or to find out how we can help you with your therapy website, contact us at www.healthhosts.com/contact/