Instagram, Twitter or Facebook: Which is best for your therapy business?

07 Feb 2021
Instagram, Twitter or Facebook

If you have an online presence, it seems likely that you will already know about the potential benefits of social media. Your therapy business might already have a strong social media presence, post intermittently, or still be dipping its toes in the water of social media. With this in mind, which social media platform is most suitable for your therapy business; Instagram, Twitter or Facebook?

This blog is here to tell you that all of the aforementioned platforms can and should be used to market your therapy business. We are going to cover the three channels and discuss what they can bring to the table:


Therapy can use behaviour, psychoanalysis, humanistic or cognitive techniques – but what does that have to do with posting photos on Instagram? Depending on your social media experience, you might associate Instagram more with your children posting selfies rather than a serious business opportunity. But Instagram can work well for therapists, allowing them to build their credibility while engaging and inspiring their audience.


Firstly you can use the platform to allow Instagram users to get a closer look at you, and your business. Photos which tell the story of your company – anything from images giving an insight into your daily work, to updates on happy clients – can allow your audience to familiarise themselves with your brand, and this can only be a good thing.

You can also use imagery to demonstrate the therapies which you provide. As a therapist, you can offer the psychological tools which you possess in the form of advice. Whether that is how to get through a challenging situation, how to approach the next week, or simply a helpful book to read which relates to your practice. Accompanied by the right images, these nuggets of guidance can attract build your follower base, and potentially lead to new clients.


All three of the social media channels mentioned in this article have their idiosyncrasies. Twitter is no different, as it has a different type of audience to Instagram – typically an older and more opinionated one. However, some of the same principles do apply – Facebook also allows you to demonstrate your knowledge as a therapist by offering guidance which reflects the therapies that you offer.


Twitter is another opportunity to connect to your audience, while also keeping tabs on your industry as a whole, as you can follow fellow therapists – even competitors – and keep track of their online activities. This can be a good way to inspire and motivate your own service. This channel can be a good place to share content which can engage your potential client base – from blog articles to audio and video. Unlike on Instagram, which does not permit the inserting of hyperlinks in posts, Twitter allows you to share away!


Again, some of the same principles – notably the opportunity to share advice and demonstrate your knowledge – apply on Facebook, but this platform differs from Twitter and Instagram in a number of ways. Firstly, we can see Facebook as being more community based – whether that is communities of friends and families, communities of people who share an interest, or a geographical community.


This gives you the chance to tap into certain communities in the form of Facebook Groups, which gives you a specific page where people interested in certain types of therapies can ask questions. If you position yourself as an authority within these groups, helpfully answering questions, you can build your credibility, generate goodwill, and show your therapy business in a good light, all while gaining valuable brand exposure.

Facebook – with its Events feature that allows you to organise gatherings and invite guests – is an ideal platform for organising any occasions you have planned; from presentations to social events and open days. You can also benefit from a Facebook presence when it comes to word of mouth recommendations, often the most powerful kind of referral. That’s because clients can post about their positive experience in your therapy classes and share it with their friends – this is the best possible form of advertising, and it doesn’t cost a penny!

Those are some of the ways in which you can use Instagram, Twitter or Facebook to the advantage of your therapy business. Why limit yourself to one of them? All three platforms are free to sign up to and allow you to build an online community around your brand.

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