[vc_row][vc_column][vc_column_text]The word holistic is defined as “the treatment of the whole person, rather than just the symptoms of a disease.” All well and good, but what does that have to do with your website design?
Jeff Bezos, founder of Amazon, said that branding is “what other people say about you when you’re not in the room,” and when you think about it that way, everything you do is marketing. Everything should be consistent and add to the overall feel of your business, from the first impression of your website, to the way you answer the phone.
Your website is one very important part of your whole marketing mix, so when you plan your marketing, think about treating it holistically in the same way that you would do a patient, so your marketing becomes defined as “the treatment of the whole business as part of an ethical marketing plan, both internally and externally”.
That way, your marketing becomes authentic, real and genuine. It’s not sleazy or pushy, and it won’t leave a bad taste in your mouth.
So when you’re looking at getting your website sorted, there are some things to think about first:[/vc_column_text][ultimate_icon_list icon_margin=”20″][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#dc195d” content_font_color=”#444444″]Your site should be clean, simple and easy to follow, with straightforward navigation so people can intuitively follow what you want them to do. The last thing people who are sick or in pain need is to have to guess how to get in touch with you.
When looking at colour, everything you do to market your business should be consistently branded, with the same colours and fonts across your business cards, brochures, social media and website.[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#dc195d” content_font_color=”#444444″]You also need to think about what type of colour to use. If you were a rave music site, you might well use bright, primary colours to attract your audience, but with therapy, you need to use calming colours – pastels, pale blues, greens, lilac – to reflect the type of services you offer.th you.[/ultimate_icon_list_item][ultimate_icon_list_item icon=”Defaults-check” icon_color=”#dc195d” content_font_color=”#444444″]Your site should be responsive across different devices, from mobile phones to desktop computers, so look for a company that can deliver this.[/ultimate_icon_list_item][/ultimate_icon_list][vc_column_text]Marketing a therapy business can be difficult, because there are so many companies offering similar services. How does your website stand out from everyone else when you can say “qualified therapist” or “certified life coach” but so can your competition? It all comes back to the way you do your marketing and the way you write your copy. Only you can write the way you write. Only you can have your personality, so be consistently, genuinely you, and that way, you can do what you set out to do with your business – help people.[/vc_column_text][/vc_column][/vc_row]