A newsletter is a monthly email that goes out to your subscribers – these are people who have chosen to receive emails from your company. When browsing your website, they will submit their email address via an online form if they find your content interesting and wish to receive more on a regular basis.
You might think that email newsletters are a lot of work, and maybe not worth the hassle. This isn’t true – newsletters are one of the best marketing materials that any business can have. Here are the top reasons why you should have a newsletter for your therapy business.
Newsletters increase brand loyalty
Possibly the biggest reason to have a newsletter is that it greatly increases brand loyalty. When people see your newsletter showing up in your inbox, they will remember your name. Then, if they are in need of some therapy, or if they know somebody who is, you will spring to mind. Sending out newsletters will make your readers think about you more often than usual!
Newsletters give you an opportunity for exclusive content
If you have some content that you are happy to share to prospective customers, but don’t want to put it on the internet for anyone to see, you can send it out as newsletter content. This gives an incentive for newsletters – you can still provide people with information and give them a hook for more, but you also don’t need to divulge all of your secrets right away!
Readers will trust you more
If you have a newsletter, it gives you more opportunities for readers to hear your voice. We’ve spoken before about how a blog can do this – newsletters offer even more opportunities. Don’t spam your readers with newsletters, but offering a weekly or monthly informative email with a top tip on how to help their mental health is an excellent way to attract potential customers.
You can add information about your services in the email
Most newsletters have a template basis, so you can add a brief section reminding readers who you are and what your services provide at the end of every email. This will give a useful hook that will invite readers to check out your offerings! Direct marketing is known to drive sales so if your goal is to get more people on your therapy programme, newsletters are an excellent way to do it.
Newsletters help you define your audience better
If you have a newsletter, you often have access to some basic information about who has signed up. You’ll see where they are based and potentially their age and gender. This is helpful as you’ll be able to use this information to reassess and target your offerings. For example, if you offer both in-person and online therapy, but have an influx of subscribers from a different country, then you might want to push your online side of the business. You can include the content of your newsletters to reflect this.
Newsletters are cheap and quick to produce
Once you’ve set a newsletter up, it’s easy to create a template, and then you can use this template every time you send a newsletter. There are also plenty of free programmes for smaller newsletters, so you can start with this while you assess whether newsletters will work for you.
Generally, newsletters only need to contain one main bit of information. For your therapy business, you could have one mental health tip every day. This could focus on general mental health, or a specific condition like OCD or bipolar disorder. Your tip could be one self-help tool that your readers can do for better mental health. If this tip works, then they will look out for all of your future tips in their inbox. If they use lots of your tips, then you will quickly be the first person that comes to mind when someone is looking for a therapist!
As you can see, there are so many great reasons to start sending out newsletters for your therapy business. These are just a few, but these alone are fantastic reasons to get your newsletter set up today. They are great marketing tools and are essential for brand loyalty and cultivating a community.