SEO for therapists: How locally focused optimisation can boost your client base

25 Mar 2020
Local SEO for Therapists

For any therapy service or business, especially those starting up, reaching the right customer base can be the first hurdle to building up that client list. With the internet used more than ever to find and research therapy services, if you’re not online, it’s likely you’re missing out on business. While paid advertising and social media are undoubtedly valuable, step one to achieving a full client list is great website design – one that’s fully search engine optimised to achieve the best possible results.

What is SEO for therapists?

SEO, or search engine optimisation, is a way to enhance the visibility of your business on search engines – such as Google and Bing. For therapists that offer in-person services, local SEO is a fantastic place to start. By optimising your website with relevant keywords, valuable information and useful insight for potential customers, it’s far more likely that they will be in touch with you. By making your business more visible in the first place, you can attract new clients organically.

SEO can mean a variety of things, but at its most basic, it means using link building, keywords, and high-quality content to connect with potential clients. Search platforms like Google use complex algorithms to support more high-value and useful searches for users. It means that searchers can find what they’re looking for quickly and easily. With many customers now researching services online before making their choice, getting your therapy business to the top of those rankings is the best way to gain new clients and generate more interest for the services you offer.

Why is local SEO important to invest in?

Unless you’re a therapist that exclusively offers online or phone services, you likely want to connect to local clients rather than ones on a national scale. That’s why targeted and local SEO comes into play. Recently, Google has been putting even more focus on improving local searching, which makes it more critical than ever to meet those specific standards. For example, if your business is in the Bristol area, and you’d like your business to be the first on the list, using keywords like ‘therapist CBT services Bristol’ or ‘therapist near me Bristol’ is a great place to start.

Of course, it’s not just about the keywords. Optimising your website design and digital marketing for SEO means providing value to your customers. Working with a professional service is the best way to ensure your website is both high-value and SEO-friendly, walking that line to ensure the best possible results. For local therapist businesses, reaching that local audience is even more vital. By investing in SEO, it’s possible to get your therapy services seen by the right people – and to improve the number of clients you gain in comparison to clicks on your website.

How SEO can expand your client list and benefit your business

So, how does SEO help therapy businesses? By legitimising your business and creating a more professional image for prospective clients, SEO can significantly improve the number of relevant visitors to your website. Combined with Google reviews and proper management of your local businesses profile, it’s possible to create a website that’s appealing to customers before they even click to view. Great digital marketing is a must to stand out in an increasingly competitive industry, and SEO is a fantastic way to boost your client list while getting your business better-known in the area.

While PPC – or Pay Per Click – advertising is still a popular choice for many therapy businesses, customers are less likely to click on advertised links as they are on the websites they believe they’ve discovered themselves. By achieving this more organic form of advertising, you’re getting in front of the right people in the right ways. While the up-front investment may be more to get your SEO spot-on, in the long run, it can save you a huge amount on advertising costs, as well as trial-and-error digital marketing processes.

Should I invest in SEO as a therapist?

If you’re not adequately advertising your business, then it’s likely you’re losing potential clients every day. Local SEO is one of the ways you can ensure you’re doing all you can to promote your business is a tasteful and effective way. Therapy is personal for many people – and a well-designed, optimised website can help to build trust and establish yourself as an expert in the field. Well worth the investment, in our opinion.

If you’re considering optimising your therapy website, Health Hosts has all you need. Get in touch with our team today to discuss how we can get your business seen with high-quality, organic SEO that’ll have you winning over new clients in no time.

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