SEO strategies for therapists

28 June 2017

When it comes to setting up your website for your private practice, you’re going to want to do everything you can to stand out from your competition. That means having a fully optimised site page by page. Once you have your website design sorted with one of our packages, you’ll have everything in place to secure a decent google ranking for your therapist business, but how exactly do you do that? Here are some handy tips to help you towards securing a search ranking that will increase traffic to your site.

Create good content

This one should be obvious, but you’d be surprised by the number of people who think packing their site full of keywords is more important than the content that houses the keywords. You’re in the health industry, so writing a blog full of content which people care about should be a natural fit.

Think about the people that visit your practice. What are they likely to be searching for on Google? Try and specialise your content so it’s likely to rank higher. There are plenty of articles on depression, but not so many on women who perhaps suffer depression during the winter months after recently having a baby. Focused articles will help you really stand out and give you the edge over your competitors.

Natural keywords

Getting keywords into your content naturally isn’t always easy, but if you’ve identified a few keywords or keyword phrases, then it’s time to think creatively about how you can insert them into your content. Google will almost certainly punish pages that dump a bunch of keywords at the bottom of the page, so ensure that it’s in the main body of the content. If, for example, your keyword phrase is ‘Bournemouth counselling practice’ then instead of ‘at our practice’, you could have ‘at our Bournemouth counselling practice’.

Keep your keywords different

If you’ve already identified some keywords and keyword phrases, then once you’ve used a few times it’s a good idea to change things up. If Google sees that you continuously use the same term page after page, it knows that you are trying to pack your keywords in and will punish you for it. To get around this, go through your keyword phrases and think about different ways people might search for it. If, for example, you’re trying to rank for ‘social phobia therapy’, try using other phrases such as ‘social phobia therapist’, ‘social anxiety therapy’ and ‘treatment of social anxiety’.

For more tips on website design and how your therapy site can rank highly on search engines, get in touch with us today.