Looking for ways to expand your customer base online? Posting regular blogs and articles on your website is a great way to build your online presence as a therapist, and open up the door to more prospective customers.
What is Business Blogging?
Blogging for a business is a digital marketing strategy which aims to give your brand better visibility online. Just like building a physical presence by using techniques such as flyering to drive customers through your shop door, business blogging is all about driving more internet users to your website.
Why should I start a blog?
There are an estimated 34,000 searches conducted on Google every second, with 77% of internet users reading blogs on a regular basis. And with over 45 million internet users in the UK alone, that’s a whole lot of people interested in reading new content. There’s never been a better time than now to start your blog.
How a blog can help your business
If you haven’t considered using blogging for your therapy business, then there are plenty of reasons to start thinking about incorporating it into your digital marketing strategy.
1) Drive traffic to your website
How many pages do you have on your website? Probably not that many, right? And how often do you update them? Probably not very often.
Now think, how many times do you visit the same website and re-read their same content? Perhaps once? (Unless they’ve got a great recipe you keep going back for).
Blogging can help to increase the number of people who visit your website.
Every time you write and publish a blog post online, it’s one more indexed page on a search engine, giving you more opportunity to be visible in search results. By appearing in more SERPs (search engine results pages), you’re increasing your chances of driving more traffic to your site.
2) Increase your search engine rankings
Did you know that 75% of internet users never scroll past the first page of search results? Blogging can help to get your therapy business on that first page of search results.
Google favours websites who regularly post fresh content. It’s the creation of fresh content which is one of the key SEO strategies to push your competitors out in the search engine results pages.
Google also looks for keywords.
Using keywords and key search phrases naturally throughout your articles can also help with your rankings. They’re the arrows to your virtual shop window that tell Google where to direct users who are searching for these words and terms.
By pushing out regular, keyword-enriched content, you’ll be significantly increasing your chances of making your way to the top of Google and again, increase the amount of users who visit and engage with your website.
3) Create a community
Business goals aren’t and shouldn’t always be about just driving new sales. Instead, you should be considering your current customer base and how to keep them engaged.
Blogging can help by providing another source to deepen the connection with your existing customers.
Consumers like to be informed and will appreciate getting to know about your business from the comfort of your own website.
Writing interesting articles about the world of therapy and encouraging engagement with comment and share features will keep your loyal customer base coming back for more. You’ll be building a community of users who are genuinely interested in you and the content you’re sharing.
Business blogging doesn’t need to be complicated. In fact, the best content is one which answers the most commonly asked questions in a clear and coherent way. If you’re consistent in creating content that answers your target customer’s queries, you’ll be helping to establish yourself as an authoritative voice in their eyes.
By answering their questions in a blog post, you’ve already started to build a rapport with your prospects, making them more likely to come into the sales process trusting your business as you have already helped them with their query.
Another great aspect of blogging for your therapy business is that it can give you some great content to share on your social media. Social media is another well-known strategy for building an online presence.
By blogging about relevant trending topics and sharing them on your social, you’re not only building your social media presence, but also driving more traffic back to your blog.
If you’re looking for a website design that can incorporate an easy-to-use blog that’s designed to your brand’s aesthetic, then get in touch with us. We can help customise your site to include everything you need, and make regular blogging that bit easier.