Running a therapy business is a time-consuming, challenging way to make a living, and you don’t always have time to spend on managing your website, although it’s usually the most important marketing tool in your armoury.
Here are some tips to highlight the key aspects of website management which should help you keep your online marketing strategy productive and successful.
Content is king
Your therapy business website is your online shop window. The more people you can attract to visit your shop window and browse the goods you have to offer, the more sales you will make. So, why would people visit your website? Is the information you offer them interesting, thought-provoking, service-relevant, and to the point?
It is important to offer content that’s relevant to the specific therapy services you offer. This means that each time someone searches for a particular therapy treatment, your website will be shown to them, so try to avoid generalities.
Keep it fresh
Content is all very well, unless it’s months or even years out of date. Search engines actually track how frequently you make changes to your site and the more often your content is updated, the better your rank.
Blogging is a great way of producing good results. Even better, make your blog interactive with a facility for visitors to sign up to your site and place comments on the content within the blog.
Structure
People (and search engines) prefer organised, well-structured websites. Surfers are generally in a hurry to find the information they are looking for and will not be prepared to spend hours trawling through reams of waffle to find the nugget of information they want.
Structure your therapy site with headings and organise them into relevant groups. When putting together articles on the treatments you offer, include plenty of headings to enable visitors to skip straight to the bit they’re interested in.
Style
In the world of website design, a site’s look and style are as important as the information contained within it. Style is all about making sure that the site is easy to read. People read by identifying word shapes; if all your text is in block capitals, you are forcing your visitors to read every single letter, which quickly becomes very irritating.
Images
Good imagery is crucial when you are selling a service, and it really is well worth investing in some professional photographs for your website.
These are just a few things to think about when designing and managing your website. Remember, it’s always worth investing in a professionally produced and managed website if you don’t have the experience or time to do it yourself. For more advice and information, get in touch with us today.
