Your website is a vital tool for your holistic therapy business. It acts as a shop window that enables people to discover what you do and to get in touch with you. However, just like a shop window in a street that nobody passes, it is pointless having the very best website if nobody visits. The power to increase the number of visitors you receive is well within your control and social media is a great way to get started.
1) Showcase your expertise
Forget any personal feelings you have about social media and think of it as a business broadcast tool. You are an expert in your field and holistic therapy is a popular subject matter. If your website design enables you to incorporate a blog, this would be a great way to generate some valuable content. Once you have an article ready to share, you can add it to your chosen social media channel(s) as a post. Its position on your website will mean that all clicks on your post are now visitors to your website. As they read your article, make sure there is a call to action at the end that will link people to your service list and contact page. Simultaneously you are adding credibility through knowledge sharing and increasing exposure to your website.
2) Network online
Just as you would attend local business networking events to spread the word about your business, you can use social media in the same way. Do some research and find relevant communities online, join conversations and answer people’s questions. Once you get established within online communities, you can approach them for speaker opportunities or Q&A sessions. Social media provides many opportunities to network and all of this activity is going to drive traffic to your website and generate positive exposure for your business.
3) Maintain presence
When you have put the work in and achieved great results, it can be tempting to take your foot off the gas. Once your business is running to capacity, it becomes less important to acquire customers. It is important to maintain a social presence at this point because you may need to draw on it again in the future.
