Use your website to become a therapy thought leader

25 Nov 2017
Middle age woman working on her blog

Have you considered sharing your expertise and becoming a thought leader in the world of therapy?

With the power of the Internet, it’s easier than ever to mark yourself out as a thinker in the field. Here are some ways you can leverage the web to add your voice, build your profile and find new clients.

Start a blog

You don’t have to be an essayist or novelist to produce a good blog: if you’ve got something to say and are comfortable taking pen to paper, you’ll do a great job.

You could talk about the latest trends in your area of practice, for example, or write about which techniques you find most useful.

Of course, it’s important to maintain patient confidentiality. Be sure to stick to general topics in your blog posts and never divulge any sensitive information.

Smile for the camera!

If you’re particularly passionate about your role as an educator, you could also consider using multimedia formats like video to records your thoughts. “Vlogging”, as it is known, involves you speaking to a camera or webcam then editing it to make it snappy and entertaining.

Clips could be uploaded to YouTube and embedded into your page or added straight to your site. Once you have built up a following, you could schedule live web chats which take place at a certain time. This will allow you to answer specific questions from your followers in a structured, regular way.

Post and tweet

If you don’t have time to produce extensive articles, or if you’d prefer to start off small, you could use social media instead to produce and disseminate short musings rather than long paragraphs of text.

The advantage here is that you don’t need to spend lots of time developing content. You can embed your Facebook and Twitter feeds into your website, too, meaning your new “microblog” will be just as accessible for readers and potential new clients as a regular blog would be.

If you’d like the tools to start your therapy thought leadership journey or simply need a website MOT, get in touch with us today.

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