Creating a seamless and modern user experience for your audience has never been more important to engage potential clients and differentiate yourself from your competition. Producing quality, informative and engaging videos and incorporating them into your therapy website design should be near the top of your to-do list.
Why video?
Over 87% of online marketers utilise video content*. Furthermore, the average user spends over 88% more time on a website that has video. The more engaging and informative your website design and user experience is, the more likely your potential customers are to engage with it. Video helps deliver messages efficiently and effectively while also being a great way to help define your websites brand image.
Create an introduction video
Consider having a simple, 30-90 second intro video on your website homepage that introduces your brand and explains your services in a bite-sized, digestible way. The days of web audiences reading reams and reams of copy on your website are drawing to a close, with consumers looking to find the information they need – when they need it.
Educational/informative videos
Creating free video content for your therapy website helps define your website as an authority within the market, courting loyal and regular users. Consider simple anxiety relief exercises or guided mindfulness meditation lessons your clients can watch and repeat from the comfort of their own home. Not only can you incorporate these videos into your website design, driving engagement and search engine optimisation benefits, but you can also share them on social media platforms and youtube – potentially attracting more users/clients to your website and services.
Production
Search out a reputable and creative video production company to help with the production of your videos. Consider what style of video would suit both the brand and the video purpose best. For example, would an animated video work best? Or would a live-action video be better suited? Find examples of what your top competitors have produced and emulate and improve upon them. You may be surprised how far a small budget can go, with production companies charging anywhere from $300-$10,000. Also, don’t rule out self-producing your videos – the cost benefits and potential to create regular video content make self-producing your videos an attractive prospect.
To have a video-ready, stunning website built for your therapy services, contact the team to find out more.
