Having a clear approach to website design is vital if you’re offering therapy services. Whether you’re a clarity consultant or a masseuse, you need to be ensuring that potential clients can quickly find out about the services you provide. If, for example, you want to promote your counselling services, you’ll need to make sure that your message isn’t lost amongst cluttered and confusing web design. Here we’ve outlined some key features and trends of web design that will help you get your USP across in a clear and concise way…
Keeping it clean
Having a clean layout doesn’t necessarily mean taking a minimalistic approach, it just means having your products or services on display and easy to find via the homepage or an accessible menu. Above all else, a clean layout means that your website is orderly. Think about a potential client searching for one of your therapy services, if that person doesn’t have a lot of experience with the internet, having a confusing design could potentially put them off getting in contact. Your website should offer them easy access to what they want.
Breaking up the content
Don’t overload your webpage with text. When people look your business up online, they are usually looking to be quickly informed of your services and their cost, your whereabouts and contact details. Of course, some extra details can help get your brand across and give potential clients a feel for your personality, but a page laden with too much copy won’t get read.
An inviting way to break things up is with photography, not only does it give your website a more aesthetically pleasing look, but it builds up trust with potential clients. Trust is essential within the therapy industry and if a potential client can see custom photographs of you, your team or the services on offer, they are far more likely to get in touch.
Website design should be an extension of your business, it should reflect what you offer and how you can help potential clients. When it comes to therapeutic services, a clean and calm colour scheme can go a long way towards making a potential client feel like they’re in capable hands whilst on your site. If, for example, you’re offering spiritual creativity and holistic health, employing a sky blue colour scheme could reflect the freeing of the mind. A good way to think about it is by considering what colour your business would be and then bringing it into your website design.
If you need any further tips or hints on how to get the most out of your therapy website, then please don’t hesitate to get in touch and we’ll gladly assist you.