How a website can add credibility to your therapy business

27 Nov 2017
Speech Bubble with Text Business Reputation Hand Drawn. Illustration on Purple Chalkboard. Advertising Concept.

Choosing the right therapist can be tough – it’s not something that people take lightly. It’s more than likely that potential clients will review and research multiple options before finally settling on the choice they think will suit them the best.

People seeking out a potential therapist can also be quite wary. They want to ensure they find a therapist that’s reputable and properly certified, but also credible. A website can help with that. In the modern day, people can become suspicious of any business that doesn’t have a website and even businesses that have one but the website design looks out of date.

Here are three ways that a website can add further credibility for your therapy business.

Post testimonials from past clients

Testimonials are a great way to promote your business using real life case study examples from past clients. Of course, you might need to keep these anonymous, but they can still be a great resource for potential clients looking to find out more about your business. Make sure you only use authentic testimonials though as the Advertising Standards Agency can get involved.

Share helpful advice on your website’s blog

Potential clients are more likely to choose a business that has gone to the lengths of providing useful resources on their website. If you have blogged regularly about the things that are bothering them you will be seen as a knowledgeable and conscientious therapist. Not only will this look great for potential clients, it will also help with your website’s search engine optimisation (SEO) efforts.

Provide detailed information on your services

Not everyone is aware of what therapy can consist of, which can be daunting. Your website can alleviate this by providing detailed information to potential clients on how your therapy sessions work and include frequently asked questions to help with their research. It’s most likely the business that provides answers up front that will be most trusted.

For more information on website design for your therapy business please don’t hesitate to contact us. You can ring on 01206 625440 or alternatively contact us via the form here and we’ll get back to you as soon as possible.

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