Just like us, websites get tired, cranky and, occasionally, anti-social! They get old quickly, too, and can even end up harming themselves and your business. Keeping your website in good health and working for you, rather than against you, is vital.
Your website is your ‘shop window’, so it needs to be as attractive, engaging and inviting as possible. The first, and most obvious way to achieve this is to be sure that your website design is moving with the times, just like you are. As users tend to make decisions about walking through a website within the first three seconds of landing on it, it matters that your website looks like you: professional, efficient and friendly. This may well mean changing the design or the graphics so they are in keeping with the rapid advances being made in these areas.
An effective website has good, creative content that is constantly updated, is user-friendly, intuitive and effective at converting visitors into customers. For therapists, that means being on top of trends and research results and apprising your potential customers of what is available and why it works. Since content is crucial on the web, evolving, quality content attracts repeat visitors and encourages them to become clients.
Search engine optimisation (SEO)
You want your website to appear as high up the search engine rankings as possible, and good search engine optimisation, or SEO, can help you to achieve this. Ensure you are targeted the correct keywords – you want to be able to deliver what your audience is looking for.
Search engines adore fresh content and so do website visitors. Having a blog on your website is the easiest way to ensure that your content is contemporary, keeping existing customers informed, building audience numbers and increasing the flow of traffic to your website. This enhances your name, image and reputation within your industry, does good things for your SEO and is therapeutic for your website, too!
If you’re in any doubt as to how healthy your therapy website is, please get in touch with us today.