Why your website needs to be optimised for mobile devices

18 Apr 2017

Over 1.2-billion people access the web through their mobile and 80 per cent of all web users have a smartphone. Those are figures you just can’t afford to gamble with, so it’s vital that your website is fully optimised to work easily across multiple streams. Health and wellbeing are two of the most important aspects to people’s lives, and it’s important the journey through your website is a seamless one, whether on a desktop or mobile device.

Over half of the traffic on the web is done through a mobile device, accounting for 51 per cent of all digital media consumption. If your goal is to attract more traffic to your therapy website, you need to have a mobile mind-set.

People behave differently when they’re viewing a webpage on a mobile compared to when they look at one on a desktop. Mobile users tend to favour watching short videos and visual media on their mobiles. Users of mobiles also seem to be more inclined to buy products – or at least make a decision to purchase a product or service. A recent survey found that mobile users spend an average of £63 on one transaction, while tablet users spend around £95.

Mobiles lend towards the idea of a more active lifestyle where we are always on the go. Being able to access a website on the train, the bus or while you’re waiting for an appointment has become common practice. If your site is mobile optimised, you stand a better chance at reaching your target audience at different times during the day.

Google also favours mobile responsiveness and will check to see how your website works when it’s used on different mobile devices. If your site is optimised for mobiles and tablets, there is a stronger possibility of ranking higher on Google’s search engines. Websites that failed to meet Google’s standards for mobile friendly sites ended up receiving penalties and ranking lower down the search page.

91 per cent of mobile internet access is used for social activities. Social media is finding its space in the mobile sphere and you should be well equipped to take advantage by offering easy links between your website and social media channels.

By having a fully optimised therapy website, you are positioning yourself to be in the best place to attract new business and increase traffic. If you are a therapist and are looking for help with your website design, contact us at HealthHosts today for more information.

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