What is Search Engine Optimisation?
Search Engine Optimisation or (SEO) – is the means of improving your website’s ranking in the major search engines organic listings for a set of keywords. By improving your website ranking in the search engines you attract more traffic which ultimately leads to more enquiries and clients.
HealthHosts build every website with SEO in mind and we provide you with a website that is ready to be indexed and found in Google.
Here is what you get when you signup with HealthHosts:
SEO Title and Meta Description
We will initially setup all your pages to have a search engine friendly title and URL. You also have complete control over editing these if you need to, for every single page on your website along with adding in your own unique Meta Description.
These are the main things that the search engines use so its essential to get these right.
SEO Friendly URLs
The URL, also sometime know as slug or web address is the actual web address of your page and each page on your website has a unique name and we make sure these names are search engine friendly and setup the right way.
For example you might have a page called “Reflexology in Enfield” and so the URL for this page would look something like this: www.yourdomain.com/reflexology-enfield
If you was not setup correctly and not search engine friendly it might look something like this www.yourdomain.com/?p=3624
On every web page you are given a page analysis of what can be improved on that page and if things need improving. It says exactly what needs to be done. This way it’s easy to optimise every web page to give you the best chance of appearing high in the search results for the keywords on that page.
An easy traffic light system is used to highlight the areas that need attention.
Social Sharing Buttons
Social websites like Facebook and Twitter are places with huge audiences and you want people to be able to easily share your content on those networks. Your website will come equipped with beautiful sharing buttons which will allow this.
When your website is shared it will drive more traffic to your website and this sharing will also act like votes of confidence for your website which Google will see as a positive.
Built on WordPress
WordPress is the most popular content management system (CMS) on the planet and it’s also very search engine friendly and has huge scope to build upon its core functionality to make it work in the best possible ways regarding SEO.
If you are able to supply a business address then we will add a Google Map to your contact page. This not only helps clients to find you, but it also has been seen to help with search engine rankings also.
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. This is great to see exactly how many people are visiting your website, what pages they are going to, how long they stay on your website and much more.
We will help you set this up and also provide the basic statistics to you direct within your website’s admin dashboard.
Google, Bing & Yahoo Submission
Once your website is ready and your content has been populated and we have checked all of the essential SEO elements, we will then submit your website to the 3 main search engines, Google, Yahoo and Bing. After we have made our submissions your website will generally start appearing in Google after approximately 4 days.
SSL Secured Website
Each website is secured with an SSL (Secure Socket Layer) Certificate. This means that all the website traffic from your website to your visitors is encrypted. You will also notice a green padlock next to your web address in the web browser. In Googles security blog they have also said that websites will pass over a ranking signal if they are using SSL and running over https.
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. We take website speed seriously, this is why we only use our own dedicated servers to host our clients’ websites and these servers have been optimised to run wordpress at its fastest. We host very few clients per server compared to other companies ensuring the best possible result when someone visits your website.
Image size is extremely important for SEO but this fact is often overlooked and so images that are very large in size can frequently be added to your webpages without you being aware of their size. For example a normal image take by a camera maybe 3MB in size. That’s why every image you upload to your site we will automatically resize, optimise and compress so when someone visits your page with images on they load up instantly.
Incoming links and Citations
Incoming links are important to your website as Google crawls the internet and follows links, so the more good quality links that are coming back to your website the better. We will initially create links back to your website when it’s live along with submitting your website to various business directories which are known as Citations. Citations are defined as mentions of your business name and address on other webpages. These help increase the validity of your business and your location and can help enormously in local searches.
Responsive Web Design
A responsive website is one that adapts how it displays automatically depending on the size of the screen it’s being viewed upon. It is different from a mobile version of the website, as a mobile version of the site is basically a separate website, whereas a responsive site is the same site that adapts. Back in April 2015 Google announced that it will use mobile-friendliness as a ranking signal.
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SEO Frequently Asked Questions.
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